Wendy Pleakley
Well-Known Member
Why can't Burbank's marketing department just buy up 100 million in box office tickets? The theaters get half and the other half comes back to Burbank. It's worth it because it buys them "respectfull" first week box office numbers to brag about.
There is a rumor that this trick was done on "Captain Marvel". Y'know, it might be worth it to protect the band image with Wall Street??
If you can't organically get good box office numbers...then just "buy" yourself good box office numbers.
I don't know if this was exactly the same thing but during the physical media heyday studios included movie tickets with physical media purchases.
When a movie came out, particularly a sequel, you could buy the original on DVD and it came with a voucher towards the new movie.