Disney (and others) at the Box Office - Current State of Affairs

BrianLo

Well-Known Member
The 2.5x formula works if your global box office is predominantly domestic and thus the studio rakes in 60% of the ticket sales. Which was often the case in the 20th century, before there were Starbucks in Beijing and Marvel toys for sale in Moscow.

You’ve already corrected for that appropriately though, no problem with that level of nuance. You don’t need to double correct.
 

Disney Irish

Premium Member
The 2.5x formula works if your global box office is predominantly domestic and thus the studio rakes in 60% of the ticket sales. Which was often the case in the 20th century, before there were Starbucks in Beijing and Marvel toys for sale in Moscow.

Mufasa's overseas box office is $308 Million, compared to it's domestic tally of $168 Million. Overseas box office gets a much smaller take sent back to the American studio, estimated at 40%.

A movie like Wicked, which has had strong domestic sales but has comparatively much weaker overseas sales, is going to pull in a profit faster than a Mufasa that has almost a two-to-one split favoring overseas markets.

Mufasa: Production $200, Marketing $100, Domestic $101, Overseas $123 = $76 Million Loss and narrowing
Wicked:
Production $145, Marketing $75, Domestic $270, Overseas $92 = $142 Million profit and climbing

View attachment 835168

What would you rather do... take 60% of the box office from a movie popular in America (Wicked), or take 40% of the box office from a movie popular in Europe (Mufasa)?
To add to what @BrianLo said, you also don't know the exact splits, it could be closer to 50%/30% for all we know. Each movie split is going to be different, as the 60/40 ratio was the more aggressive pre-pandemic ratio when Disney was known to turn the screws on the theaters. Its likely not the same anymore, and certainly not the same across all studios or movies, or the same for the entire theatrical run.
 

DisneyWarrior27

Well-Known Member
The 2.5x formula works if your global box office is predominantly domestic and thus the studio rakes in 60% of the ticket sales. Which was often the case in the 20th century, before there were Starbucks in Beijing and Marvel toys for sale in Moscow.

Mufasa's overseas box office is $308 Million, compared to it's domestic tally of $168 Million. Overseas box office gets a much smaller take sent back to the American studio, estimated at 40%.

A movie like Wicked, which has had strong domestic sales but has comparatively much weaker overseas sales, is going to pull in a profit faster than a Mufasa that has almost a two-to-one split favoring overseas markets.

Mufasa: Production $200, Marketing $100, Domestic $101, Overseas $123 = $76 Million Loss and narrowing
Wicked:
Production $145, Marketing $75, Domestic $270, Overseas $92 = $142 Million profit and climbing

View attachment 835168

What would you rather do... take 60% of the box office from a movie popular in America (Wicked), or take 40% of the box office from a movie popular in Europe (Mufasa)?
Where's your analysis on Moana 2?
 

brideck

Well-Known Member
Will Mufasa make it to profitability by it's 5th or 6th week? It could be a squeaker. 🤔

In addition to what the other folks have said, squeak nothing. How come you haven't shown the legs chart for this one? Mufasa is the recipient of this year's Christmas miracle. Here's the comp with last year's winner, Wonka.

1736221974173.png


Mufasa looks to be headed to maybe just a little shy of $300m domestically. If the split holds, that'd be north of $800m worldwide. Not too shabby.
 

Sirwalterraleigh

Premium Member
It's really a shame you don't like movies at all.

A Real Pain ($3m budget, $10m acquisition fee -- I have no idea how the economics on those work out) and A Complete Unknown (~$70m budget, largest opening in Searchlight history) are on the fringe for Best Picture nominees, so one or both could see the dreaded Oscar bump come early February. Neither one has really opened anywhere overseas either yet, so making any sort of claim that they're going to lose money is, as always, premature.
That’s a ridiculous comment right there
 

TP2000

Well-Known Member
Where's your analysis on Moana 2?

I’m wisely waiting for MLK Jr. Weekend’s box office to come in before we put that movie to bed...

So, by MLK Jr Weekend, it should hit $1B WW.

I figured if I tried to do an update now when it hasn’t hit a Billion yet, I’d be accused of jumping the gun.

Damned if you do, damned if you don’t. 🤣
 
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TP2000

Well-Known Member
In addition to what the other folks have said, squeak nothing. How come you haven't shown the legs chart for this one? Mufasa is the recipient of this year's Christmas miracle. Here's the comp with last year's winner, Wonka.

The notable difference between those two is that Wonka had a production budget that was 63% of the budget for Mufasa.

Thus, to make the same amount of profit that Wonka did, Mufasa would need to get to roughly $800 Million at the global box office, and it's fairly evident it won't do that. But maybe $600 Million-ish for Mufasa globally is achievable?

With Wonka costing less than two thirds the price of Mufasa, it crossed into profitability faster and easier than the road ahead for Mufasa on its current trajectory. Burbank loves a $200 Million movie, and even their "cheap" Made For TV movies (Moana 2) cost $150 Million. But Warner's made Wonka for $125 Million, so the box office profit looks like this...

Wonka: Production $125, Marketing $65, Domestic $131, Overseas $163 = $104 Million Profit
Mufasa:
Production $200, Marketing $100, Domestic $101, Overseas $123 = $76 Million Loss and narrowing

1736234211073.png

 

LittleBuford

Well-Known Member
The part where you said “it’s a shame you don’t like movies” to one of the most experienced Hollywood/movie industry commentators on the board.

Way to do your research 🤓
By his own telling, he doesn't watch the movies he comments on. He has stated this himself multiple times. For example:

I've never been a movie person. I can go a year or so without seeing a movie, and generally just go along with family at Christmas or in summer.

Nobody is disputing the success of inside out 2 or Moana 2…
He is. He called Moana 2's success only "modest" multiple times. There was a long exchange about it here a few weeks ago (you can search for it if you’re interested). :
 
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brideck

Well-Known Member
The part where you said “it’s a shame you don’t like movies” to one of the most experienced Hollywood/movie industry commentators on the board.

Way to do your research 🤓

One only need read his movie-related posts, as I have been for over a year now, to know that experience in commenting does not an expert make. We've seen evidence of this phenomenon every day on cable news for years now, too. Don't assume that just because someone likes to comment on a topic, it means that they know anything about the topic.
 

brideck

Well-Known Member
The notable difference between those two is that Wonka had a production budget that was 63% of the budget for Mufasa.

Cool cool cool. No one here said that Mufasa was going to be more profitable than Wonka. If you, in fact, even take the numbers from my rosy projection in that same post, you'll see that's not the case. [By the way you reckon it, it would land somewhere in the $50m-$75m profit range in the end.]

The comparison was to show the relative trajectory and that if Mufasa is to land where it now looks like it should be landing that it wouldn't be "squeaking" its way into profitability. But thanks for the superfluous charting, I guess.
 
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MagicMouseFan

Well-Known Member
Yet Superman is still in the top 5 most viewed trailers of all time…. It’s still quite a ways off… we still have over 1/2 a year till it’s released… the full promotional push is not in force yet…even in the past most people would not be aware of a film this far out….I remember when the first Phantom Menace trailer was released unless you were a super Star Wars fan… most people I knew did not realize that a new trailer was released
Everyone knew when The Phantom Menace trailer was released—it was a huge cultural moment. People even bought tickets to see Meet Joe Black in theaters just so they could watch the trailer, then left without staying for the movie.
 

Phroobar

Well-Known Member
Everyone knew when The Phantom Menace trailer was released—it was a huge cultural moment. People even bought tickets to see Meet Joe Black in theaters just so they could watch the trailer, then left without staying for the movie.
Entertainment Tonight ran the trailer when it was released. There was news stories about people waiting months outside the theater just to see the Episode 1 trailer.



Entertainment Tonight and Extra always ran trailers for movies and reported on movie news. It was a sad day when they put Lisa Gibbons behind a desk on that show so we couldn't see her legs.
 

DKampy

Well-Known Member
Everyone knew when The Phantom Menace trailer was released—it was a huge cultural moment. People even bought tickets to see Meet Joe Black in theaters just so they could watch the trailer, then left without staying for the movie.
You mean the movie that became the 45th most popular of 1998

Different time…. There would of been people that would of bought a ticket to Mufasa to see the new Superman trailer if it was not as simple as a click of a button
 

MagicMouseFan

Well-Known Member
You mean the movie that became the 45th most popular of 1998

Different time…. There would of been people that would of bought a ticket to Mufasa to see the new Superman trailer if it was not as simple as a click of a button
Phantom Menace was different, the trailer was later made available online, but downloads were slow due to internet limitations at the time. It became one of the first major examples of online video hype, signaling how the internet would later transform movie marketing.

 

DKampy

Well-Known Member
The notable difference between those two is that Wonka had a production budget that was 63% of the budget for Mufasa.

Thus, to make the same amount of profit that Wonka did, Mufasa would need to get to roughly $800 Million at the global box office, and it's fairly evident it won't do that. But maybe $600 Million-ish for Mufasa globally is achievable?

With Wonka costing less than two thirds the price of Mufasa, it crossed into profitability faster and easier than the road ahead for Mufasa on its current trajectory. Burbank loves a $200 Million movie, and even their "cheap" Made For TV movies (Moana 2) cost $150 Million. But Warner's made Wonka for $125 Million, so the box office profit looks like this...

Wonka: Production $125, Marketing $65, Domestic $131, Overseas $163 = $104 Million Profit
Mufasa:
Production $200, Marketing $100, Domestic $101, Overseas $123 = $76 Million Loss and narrowing

View attachment 835208
I don’t know what your point is anymore… First Mufasa is a flop..then when it is performing better than thought Mufasa is still losing money…. Now that Mufasa has a path to profitability but look how much more Profits Wonka made

The Naysayers have Said Disney is unhappy with the result…. Maybe 2019 would have been when they green lit the project if they could time travel…. I am sure Disney were fully aware the movie could fail… they see the trends, chatter, and projections…. But now that the movie is looking like it may even turn a profit…. I am sure they are very happy…. Especially since their films have grossed more with less films then any other studio
 

DKampy

Well-Known Member
Phantom Menace was different, the trailer was later made available online, but downloads were slow due to internet limitations at the time. It became one of the first major examples of online video hype, signaling how the internet would later transform movie marketing.

To be fair I never said The Phantom Menace was not a big deal….nor am I expecting Superman to perform better…. My original point was in response to someone who said they knew people who were not aware of the trailer…. My only point… I even knew people who were not aware of the episode 1 trailer at the time
 


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