Disney (and others) at the Box Office - Current State of Affairs

BrianLo

Well-Known Member
It needs to be comfortably 950+ million by next Sunday. Which is two weekends and a holiday week.
These were the types of numbers I wanted to see out of Moana 2. Now 882million. I’m still pretty confident of its pace and would like to see it around 950 by the end of next weekend.

*Back pat*

Now it was a very solid international hold and that is in large part thanks to the holiday, but it should be able to get passed Zootopia’s tally now.
 

LSLS

Well-Known Member
You have a faulty memory


I may be thinking of Episode 2, but I have a memory of them releasing the trailer in front of a certain movie. I took a girl to that movie, and the theater was relatively full, and after the Star Wars trailer, 4/5 of the theater left. People bought tickets to the movie JUST to see that trailer.
 

BrianLo

Well-Known Member
A nice quick visual about why the holidays matter for some of this family fare. This was NOT unusual or unexpected either, it’s just typical holidays.

Moana 2
IMG_3369.jpeg


Mufasa on the other hand had the actual holiday magic… but all films that aren’t dead on arrival leg out during this frame. I’m sure we’ll have to have the same conversation next year for Zootopia 2. We had it with Frozen 2.
 

brideck

Well-Known Member

brideck

Well-Known Member
Definitely shows Disney deciding to go for less in a year, is paying off, maybe?

It'll be interesting to see where they think the sweet spot is. This year is less than you would typically get because of the strikes, the lack of Marvel, etc. Maybe closer to 15 or 20 moving forward?

Also, 10 is definitely a deliberate undercount of what they actually put in theaters, I think. To get a number that small, you'd have to discount the Jan-Mar Pixar releases, their re-releases (e.g. Phantom Menace), and other things that they didn't report BO on, like Young Woman and the Sea and Nightbench.
 

TP2000

Well-Known Member
Sorry for the delay in posting the weekend numbers gang, I was traveling yesterday.

Here's the closeout for the holiday season, with a very special look at Mufasa which we haven't talked about much...

New Year, New You.jpg


Mufasa: Production $200, Marketing $100, Domestic $101, Overseas $123 = $76 Million Loss and narrowing

Will Mufasa make it to profitability by it's 5th or 6th week? It could be a squeaker. 🤔

 

Disney Irish

Premium Member
Sorry for the delay in posting the weekend numbers gang, I was traveling yesterday.

Here's the closeout for the holiday season, with a very special look at Mufasa which we haven't talked about much...

View attachment 835166

Mufasa: Production $200, Marketing $100, Domestic $101, Overseas $123 = $76 Million Loss and narrowing

Will Mufasa make it to profitability by it's 5th or 6th week? It could be a squeaker. 🤔

Or using the more traditional and widely accepted 2.5x Budget (as has been discussed in the Mufasa thread), its only ~$24M away from profitability. But who's counting. ;)

Not to mention that Moana 2 is only $39.1M away from $1B.
 

TP2000

Well-Known Member
Or using the more traditional and widely accepted 2.5x Budget (as has been discussed in the Mufasa thread), its only ~$24M away from profitability. But who's counting. ;)

Not to mention that Moana 2 is only $39.1M away from $1B.

The 2.5x formula works if your global box office is predominantly domestic and thus the studio rakes in 60% of the ticket sales. Which was often the case in the 20th century, before there were Starbucks in Beijing and Marvel toys for sale in Moscow.

Mufasa's overseas box office is $308 Million, compared to it's domestic tally of $168 Million. Overseas box office gets a much smaller take sent back to the American studio, estimated at 40%.

A movie like Wicked, which has had strong domestic sales but has comparatively much weaker overseas sales, is going to pull in a profit faster than a Mufasa that has almost a two-to-one split favoring overseas markets.

Mufasa: Production $200, Marketing $100, Domestic $101, Overseas $123 = $76 Million Loss and narrowing
Wicked:
Production $145, Marketing $75, Domestic $270, Overseas $92 = $142 Million profit and climbing

Stop Being Such A Witch.jpg


What would you rather do... take 60% of the box office from a movie popular in America (Wicked), or take 40% of the box office from a movie popular in Europe (Mufasa)?
 

BrianLo

Well-Known Member
The 2.5x formula works if your global box office is predominantly domestic and thus the studio rakes in 60% of the ticket sales. Which was often the case in the 20th century, before there were Starbucks in Beijing and Marvel toys for sale in Moscow.

You’ve already corrected for that appropriately though, no problem with that level of nuance. You don’t need to double correct.
 

Disney Irish

Premium Member
The 2.5x formula works if your global box office is predominantly domestic and thus the studio rakes in 60% of the ticket sales. Which was often the case in the 20th century, before there were Starbucks in Beijing and Marvel toys for sale in Moscow.

Mufasa's overseas box office is $308 Million, compared to it's domestic tally of $168 Million. Overseas box office gets a much smaller take sent back to the American studio, estimated at 40%.

A movie like Wicked, which has had strong domestic sales but has comparatively much weaker overseas sales, is going to pull in a profit faster than a Mufasa that has almost a two-to-one split favoring overseas markets.

Mufasa: Production $200, Marketing $100, Domestic $101, Overseas $123 = $76 Million Loss and narrowing
Wicked:
Production $145, Marketing $75, Domestic $270, Overseas $92 = $142 Million profit and climbing

View attachment 835168

What would you rather do... take 60% of the box office from a movie popular in America (Wicked), or take 40% of the box office from a movie popular in Europe (Mufasa)?
To add to what @BrianLo said, you also don't know the exact splits, it could be closer to 50%/30% for all we know. Each movie split is going to be different, as the 60/40 ratio was the more aggressive pre-pandemic ratio when Disney was known to turn the screws on the theaters. Its likely not the same anymore, and certainly not the same across all studios or movies, or the same for the entire theatrical run.
 

DisneyWarrior27

Active Member
The 2.5x formula works if your global box office is predominantly domestic and thus the studio rakes in 60% of the ticket sales. Which was often the case in the 20th century, before there were Starbucks in Beijing and Marvel toys for sale in Moscow.

Mufasa's overseas box office is $308 Million, compared to it's domestic tally of $168 Million. Overseas box office gets a much smaller take sent back to the American studio, estimated at 40%.

A movie like Wicked, which has had strong domestic sales but has comparatively much weaker overseas sales, is going to pull in a profit faster than a Mufasa that has almost a two-to-one split favoring overseas markets.

Mufasa: Production $200, Marketing $100, Domestic $101, Overseas $123 = $76 Million Loss and narrowing
Wicked:
Production $145, Marketing $75, Domestic $270, Overseas $92 = $142 Million profit and climbing

View attachment 835168

What would you rather do... take 60% of the box office from a movie popular in America (Wicked), or take 40% of the box office from a movie popular in Europe (Mufasa)?
Where's your analysis on Moana 2?
 

brideck

Well-Known Member
Will Mufasa make it to profitability by it's 5th or 6th week? It could be a squeaker. 🤔

In addition to what the other folks have said, squeak nothing. How come you haven't shown the legs chart for this one? Mufasa is the recipient of this year's Christmas miracle. Here's the comp with last year's winner, Wonka.

1736221974173.png


Mufasa looks to be headed to maybe just a little shy of $300m domestically. If the split holds, that'd be north of $800m worldwide. Not too shabby.
 

Sirwalterraleigh

Premium Member
It's really a shame you don't like movies at all.

A Real Pain ($3m budget, $10m acquisition fee -- I have no idea how the economics on those work out) and A Complete Unknown (~$70m budget, largest opening in Searchlight history) are on the fringe for Best Picture nominees, so one or both could see the dreaded Oscar bump come early February. Neither one has really opened anywhere overseas either yet, so making any sort of claim that they're going to lose money is, as always, premature.
That’s a ridiculous comment right there
 

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