Disney (and others) at the Box Office - Current State of Affairs

Phroobar

Well-Known Member
I don't think that's true. Quorums Unaided awareness on Moana 2 is actually quite high. Higher than anything else upcoming. Though I can't tell you what is normal, other than it's better.

Also Moana 2 played in front of Inside Out 2, which basically represents the entirety of their potential paying audience given how well that one did. Mixed with the viewership numbers on its trailers.
Just because there was a trailer in from of Inside Out 2 doesn't mean people will see it. It might be the exact opposite reaction. What is a "Quorum Unaided awareness" and how do you measure it?
 

LittleBuford

Well-Known Member
Just because there was a trailer in from of Inside Out 2 doesn't mean people will see it. It might be the exact opposite reaction. What is a "Quorum Unaided awareness" and how do you measure it?
The presales suggest it will do quite well. I’m making no definitive predictions, but I do find it somewhat surprising that you’ve already written it off as you have.
 

BrianLo

Well-Known Member
Just because there was a trailer in from of Inside Out 2 doesn't mean people will see it. It might be the exact opposite reaction. What is a "Quorum Unaided awareness" and how do you measure it?

Nothing I said implied otherwise. The question I responded to was whether people are aware the movie exists.

It’s a research firm that asks people to list what movies are forthcoming, without prompting them. We don’t typically talk about them because it doesn’t really correlate super well to intent. But it certainly is a good measure of current awareness.
 

Phroobar

Well-Known Member
Nothing I said implied otherwise. The question I responded to was whether people are aware the movie exists.

It’s a research firm that asks people to list what movies are forthcoming, without prompting them. We don’t typically talk about them because it doesn’t really correlate super well to intent. But it certainly is a good measure of current awareness.
That's cool to know. I think it will be a good movie. I'm not going to go out my way to see it. I think movie goers are aware as they are with any other upcoming movie. It is a girl princess movie so that crowd will see it.
 

Vegas Disney Fan

Well-Known Member
Nothing I said implied otherwise. The question I responded to was whether people are aware the movie exists.

It’s a research firm that asks people to list what movies are forthcoming, without prompting them. We don’t typically talk about them because it doesn’t really correlate super well to intent. But it certainly is a good measure of current awareness.
I knew it was coming but didn’t know it was opening Thanksgiving until I saw this thread. I haven’t seen a single ad for it anywhere.

That said I don’t think it’s going to matter in the big picture, it might have an impact on the opening weekend box office but if it’s anywhere near as good as the first I think word of mouth will be all it needs, if word of mouth is good I’ll be shocked if Moana 2 doesn’t surpass IO2 as the new record holder.

Moana is still consistently in the top 10 for streaming, and it’s nearly an decade old, I think the potential audience is huge.
 

Vegas Disney Fan

Well-Known Member
TWDC will do what TWDC will do regardless of who is in office. In my opinion Disney will continue to make the content it wants to make, I think going forward, they will try to reduce budgets so they can still make the content they want to make and be able to at least break even at the box office.

Combine that with a blockbuster here and there and they should to ok.
For the most part I agree, I think they’ve already made minor course corrections this year and have already started releasing “safer” movies at the box office.



Whether that’s good or bad is debatable, good for the bottom line but probably bad from a choice perspective, I expect a lot more safe sequels and less new content that’s not already proven at the box office.
 
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Disney Irish

Premium Member
Weekend Box Office -

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Not much changes in the last weekend before the start of the Holiday movie blitz the rest of the year.

Wicked and Gladiator 2 start us off next weekend before Moana 2 comes in the weekend after for Thanksgiving.
 

Disney Irish

Premium Member
Well, as 2024 quickly comes to an end, is it safe to say Disney is back this year as the king of the box office? It looks like they will indeed top the rest, landing as the #1 studio again.

Welcome back Disney. I guess all it takes is to avoid originals, and focus on IP … 🫠
Yes, 2023 was more the anomaly than the rule. And despite all the rants from posters here about lack of originals the market has spoken, they like continued use of familiar IP.
 

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