I don’t think I saw this earlier.
Inside Out 2 through its second Sunday is at an incredible $724M global box office
deadline.com
Brazil joined the gang on Thursday with $3.2M, giving the movie a No. 1 launch that is the biggest opening day of all time for an animated title and the 5th highest for any film ever. It’s also tops overall for the year so far.
China less grand, but also not working with much to begin with
Meanwhile, China opened today with an estimated $2.6M (not included in the totals above). This portends a weekend in the $10M range. IO2 has a 9.5 audience score from Maoyan (which is the best for any Hollywood movie so far this year, and above the 9.0 score of the original). The sequel is expected ultimately to best the first film’s final of $15.3M
I think we can add the collapse of Hollywood in China to the list of problems with the current state of the box office. I think China last decade was largely distracting from underlying weakness in the theatrical landscape by still promising Hollywood they were in a growing industry landscape.
Not that this is bad compared to its progenitor, but China was giving us 200 million results on Zootopias and Cocos not long ago. I think one of the problems was betting on the wrong markets. China is a long play, India was clearly a mistake (it’s way too early for that market).
I’ve said several times, but if I had revisionist power over the companies decision making, the market to play into was in fact South Korea.