YES without a doubt it's more popular then the 70s and 80s like you know the population has grown by like 30% since 1980 right? Star Wars has become a cultural institution. Heck there are more fans of just the Clone Wars TV series of the the OT at this point.
Tell me you were not born yet or just a tot in those decades without telling me.
Five simultanious spin offs does not equate to popularity.
going from 1983-1999 without a movie and an entire trilogy coming out after only having representation in ancillary toons, books, theme park attraction representation.
It was more popular, Disney did not own it so it was not exploited.
It was so popular that Disney put it in two theme park rides, one created for it and cloned it multiple times before they even owned the property. They did that to Indy as well. And Indy is not more popular than ever. They are fine trying though.
When it comes ot the present. Oversaturation is not popularity. Particularly when it is not returning its investment any longer.