I've never been to the Universal parks and quite honestly have no desire to. I tend to refrain from bashing them because I've never experienced them.
Let me just remind you that this IS however a Disney World web site. The majority of us are very loyal to Disney, and a large number of us are quite possibly completely obsessed with the place. If you don't want to see Universal bashing you may want to find a Universal site to join because you'll find the majority of members here are quite biased.
You're welcome to your own opinions on Universal vs. WDW here at wdwmagic.com but don't get all flustered when those opinions meet serious oposition. Just take a second and remember what web site you're at!
Back on topic...
Not desperate at all IMO. Very smart ad campaign...had me very excited when I heard about it. Disney doesn't need such incentives to get people into the parks though. I think what YOAMD does more than anything is re-enforce the notion that Disney knows how to take care of it's guests...something I think has been lacking in at least the general publics view of Disney for the past few years.
Being loyal to someone or something does not mean you always have to think they are right. Do you have friends that you consider yourself to be loyal to? If so, wouldn't you tell them if you thought they were doing something that was less than what you knew they were capable of? If not, how good a friend could you really say you were?
My point (and this may be a little off topic too) is that a lot of people on this message board take it way beyond being simply loyal to Disney. They never complain and are never critical of anything Disney does. To me, this is a problem because Disney does listen to the fans. Keep in mind that the majority of the decision makers who actually RUN Disney are not the Imagineers. They are business people who came to Disney from other companies. Disney is not in their blood. If these people know that the fans will accept anything, then what incentive is there for them to try and do better. If it doesn't come from the fans, then guess where it does come from....it comes from the competition.
Personally, I hope Universal continues creating great attractions like the Mummy, Spiderman and Men in Black. That's the only type of thing that is going to keep Disney on it's toes and make them strive to stay on top. The so-called fans certainly aren't going to do it.