Just another sign that the world has collectively lost its ever-loving mind. Insanity. But what else should we expect from anything or anyone at this point. And true to form, current Disney management is leading the charge.
Sorry, lousy day for Toad. But CBJ's transition to yet another advertisement for the Disney "brand" is further proof management are totally oblivious or just don't care.
The Disney parks/resorts used to be their own brands (WDW and Disneyland being similar but unique brands all their own before the disastrous "Disney Parks" branding took over).
I would argue Disneyland and WDW were the most powerful and consistently successful brands the company has ever had. Wildly profitable and much more consistently popular year after year, decade after decade, than the company's movie studios and/or networks ever were. They were both almost universally beloved multi-generational destinations, wonders of architecture and forward thinking... in short, national treasures and wonders of the modern world. THAT was the brand-- real places with their own identities and unique unparalleled creative offerings... things you literally couldn't experience anywhere else.
It just puzzles and infuriates me that this company is gleefully forging full speed ahead destroying two of the most amazing brands *any* corporation has ever had or will ever have. Destroying these brands to promote and shore up intellectual properties from its other less successful brands.
Why oh why do I (or anyone else) need to spend thousands of dollars and jump through endless logistical hoops, confusing apps and extortive upsells just to experience yet *another* musical commercial for Disney movies, filled with songs I can hear anywhere, anytime for a fraction of the cost? What is unique, spectacular, heartwarming, sincere, authentic, or immersive about that?
CBJ was a classic that tied at least three generations of my family together. Big Al always reminded us fondly of our favorite uncle because he was a big teddy bear at heart. We loved watching the show with him and, visiting CBJ in later years, we always shed a happy tear in remembrance of him after he passed on.
Multigenerational family visits, true magical memories and a unique environment lovingly crafted with a sense of sincere optimism. *That* is what the WDW brand used to offer. Today's synergistic celebrations of over-exposed IP are vapid, plastic, easily disposable and entirely forgettable by comparison.
And yes, go ahead and accuse me of being hyperbolistic if you want to as I really don't care. Again, kind of a lousy day.
