RSoxNo1
Well-Known Member
There are so many factors contributing to a rise and fall in attendance it would be difficult to quantify if the Christmas Special is actually increasing attendance during that time of year. The best way to tell is compare years when it was running vs. years that it wasn't and actual attendance in the attraction. If 5% more guests are going into CBJ when the Christmas Special was running vs. now when it's not they need to determine if the increased satisfaction of that 5% is worth bringing it out.