In his "lively" response to Rep. Markey's
inquiries into MyMagic+, Disney CEO Bob Iger confirmed that MagicBands will be used to track the locations of WDW guests. Three sentences in particular are related to this tracking feature.
The MagicBand is not GPS-based and does not enable collection of continuous location signals.
Essentially, this this is a round-about "yes" answer to the question, "Will Disney track your location using MagicBands?"
From a data storage perspective, it's impractical to track location on a continuous basis. Finite points need to be created so that the amount of data collected for 30 million annual guests do not overwhelm Disney's storage system. With a finite number of location readers, Disney can, for example, know if you are on an attraction, watching a parade, at a character meet-and-greet, in a restaurant, or at a store. They can know if you are in your room, in a hotel lobby, on a bus, or at DTD. The technology allows Disney to determine how long you remained at these locations and even what you did while there. Readers can be installed at key points so that, for example, Disney knows when and how long you stood in front of a display.
Unlike in the past, Disney can collect this information
individually on you and your entire family, including your children, and cross-reference it to profile of the kind of person you are. Such information allows Disney to more accurately target you, making its advertising budget (Disney spends almost $2 Billion annually in advertising) much more effective.
The long-range readers which detect the MagicBands will be in specific locations for the purpose of providing better service to our guests.
Some speculated that Disney might install readers at only limited key points, such as entrances to attractions and door frames at stores and restaurants. This could be done using short-range readers. Disney's response confirms their plans are more ambitious, since they also intend to deploy long-range readers.
We will not share location information collected in connection with the MagicBand throughout The Walt Disney Company without the consent of the guest.
In other words, Disney
will collect your location information, effectively
tracking you, but not share it
if you can determine which "privacy option" you need to select you disable this feature. Regardless of which option you select, Disney still intends to collect and use this information. They just won't share it.
If you don't agree with Disney's plans to track you, you will be "punished" by not receiving FP+. Considering that we receive FP today without being tracked in such an
intrusive manner, It's hardly a "
voluntary" system. Traditionally, companies have paid
volunteers to participate in such all-encompassing data collection schemes, making volunteers fully aware of what was being collected. The fact that you are not being financially compensated for your participation suggests Disney is simply hoping you won't notice.
You might think, "I have nothing to hide". That's not the point. The point is that, with MagicBand, you are allowing a multi-billion dollar mega corporation to track your whereabouts. You are allowing a complete stranger to track your children. On this aspect, there are almost no laws protecting your privacy from corporations. Today, you will be tracked at WDW, tomorrow it's where? Where does it end?