Consistent with best practices, when the MagicBand becomes available to our guests we will once again provide the guests with full notice about the information that will be collected by the MagicBand. At that time, the guest can elect to use a card instead, as described more fully below.
Guests can control and limit the amount of personal information they provide to us
Guests who participate in MyMagic+ only provide basic contact information:name, email, address and date of birth. Guests whould also provide the name and age of other members of their travel party participating in the program. This information is used to establish the account the guests will use to participate in the program, and is consistent with both practices utilized by the hospitality and travel industries for guest registration and what our resort guests provide today. MyMagic+ participants provide any additional information only at their option.
Guests control how their information is used
Guest's personal data is not stored in the MagicBand. The MagicBand is not GPS-based and does not enable collection of continuous location signals. The long-range readers which detect the MagicBands will be in specific locations for the purpose of providing better service to our guests.
Guests can participate in MyMagic+ and visit the park without using the MagicBand by choosing a card instead. The card contains a short-range chip whose location cannot be detected by the long-range readers stationed in the park. We also plan to provide the option for such guests to use the Fast Pass [sic] system by simply providing basic contact information (name and email address). As is also true for parties using MyMagic+, the system would not require seperate email addresses for other members of the guest party.
We will not share location information collected in connection with the MagicBand throughout The Walt Disney Company without the consent of the guest.
As is always the case at Disney, guests participating in MyMagic+ can choose not to receive marketing information from us. MyMagic+ also allows guests to receive offers and tips during their visit to the Walt Disney World parks and resorts, but only if they request them from us.
As described in the Disney privacy policy found at
http://corporate.disney.go.com/corporate/pp.html guests can ask us to amend or delete personal information we may hold about them.