The naysayers and apparently, "non-corporate" types here, seem to want to bring up COPPA a lot, so let's just take a look at what it says instead of making a bunch of factless claims about it. I snapped the following from:
http://www.coppa.org/comply.htm just in case anybody wants to go read it for themselves.
The Children's Online Privacy Protection Act and Rule apply to individually identifiable information about a child that is collected online, such as full name, home address, email address, telephone number or any other information that would allow someone to identify or contact the child. The Act and Rule also cover other types of information -- for example, hobbies, interests and information collected through cookies or other types of tracking mechanisms -- when they are tied to individually identifiable information.
So, according to COPPA, the following individual information is considered off-limits:
- Child's full name
- Child's home address
- Child's telephone number
- Child's email address
- Any other information that would allow someone to identify or contact the child
Notice, I under-lined the full part of the name, which means it's perfectly acceptable to
ask for and
usethe child's first name, middle name, or even a nickname, just as long as they don't ask for and KEEP the full name or any other relevant information that would allow someone to contact or identify said child.
Did you notice that Birthday is NOT on that list? Which means, if they only collected the child's first name and birthday, they would still be within the bounds of the COPPA guidelines.
You should notice too, that there are allowed exceptions to this as well where they can collect more information and use it for certain means by which they could contact the child in the future, if they choose to do so:
The regulations include several exceptions that allow operators to collect a child's email address without getting the parent's consent in advance. These exceptions cover many popular online activities for kids, including contests , online newsletters , homework help and electronic postcards .
As I understand it, COPPA, for now, only applies to Online web site operators. However, I'm sure congressman Markey will be working on a new bill or revisions to this to spread it beyond that, which I'm okay with, really. But, keep in mind, none of this applies to any of what Disney has or is doing at the moment in regards to the MagicBand, NextGen or previous collection of personal information for children. Everything they have done in the past, and even everything I've seen that they plan to do in the future, should comply with this act that doesn't even apply to what they are doing.
Even IF COPPA were expanded to apply here, it's a pretty simple process for Disney to comply. All they would have to do is set up the databases to only store the allowed information, and even set it to expire on the guests last day, if the parents choose.