And investors are impatient idiots. I’ve outlined this many times, the path to profitability is easily achieved with price hikes (a 37% one they already engaged in December).
The content spend escalated as the subscribers escalated. On the backs of excitement that D+ wasn’t merely a strong niche streamer, but could compete head to head with Netflix. This made the depths of the low all the more impressive, along with some economic factors such as the strong US dollar.
They really don’t need to do anything at this point to achieve profitability by next fiscal year than let the price increase play out.