“Walt Disney Co. was working with consulting firm McKinsey & Co. in recent months on an effort to centralize control of major spending decisions, triggering an uproar from top creative executives at the entertainment giant, according to people familiar with the matter.
Discussions regarding the plan were under way in the weeks leading up to Nov. 20, when Disney’s board of directors fired Bob Chapek as chief executive and replaced him with his predecessor, Robert Iger.
Disney’s Chief Financial Officer Christine McCarthyspearheaded the wide-ranging cost-cutting effort, which was blessed by Disney’s board of directors and given the go-ahead by Mr. Chapek, the people said.
The company hired McKinsey in September to review Disney’s operations and identify redundancies and cost-saving opportunities. The McKinsey team quickly set about interviewing senior executives as part of its review, with a particular focus on how Disney marketed its content, the people familiar with the matter said.
One potential change McKinsey was exploring was taking decisions about spending on marketing and publicity for films and television programs out of the hands of studio executives and instead centralizing them in another part of the company, the people said.
Disney itself had already considered shifting oversight of marketing spending to Disney Media and Entertainment Distribution, or DMED, some of the people familiar said. Led by executive Kareem Daniel, a top lieutenant of Mr. Chapek, that division already had considerable influence over content.
In addition to recommending restructuring related to content decisions, McKinsey had also suggested consolidating tasks related to hiring, communications and legal services, some of the people familiar with the matter said.
The plans that were emerging rankled some of the entertainment company’s top content executives, already reeling from losing power over spending decisions on content, and became one of several points that exposed a further rift between the creative and corporate leadership of the company during Mr. Chapek’s brief reign as CEO. Some executives told colleagues they felt that the changes would strip them of nearly all of their power, people familiar with the situation said.”
“The McKinsey plans weren’t completed, and it isn’t clear whether Mr. Iger will implement any of the consultants’ recommendations, according to people familiar with the situation.”
Full article -
Tension flared over plans to take control of marketing and other decisions away from content chiefs at Disney.
www.wsj.com