“…the foundation of the “problem” here is that investors don’t believe that Napster is a gamechanger. We have to read between the lines.”
—Recording Industry Executives, 1999
How about you two split the difference?
Here's the thing - Napster and then Apple, were essentially the downfall of the established music distribution system. Billions of dollars were lost never to be seen again and the recording
industry exists today, a fraction of what it was.
That's good for some, catastrophic for others because it created a more level field allowing unknown artists to be found so for small artists and consumers, it's not bad news but for people who had the potential to be big-ish - not Taylor Swift big but someone you could buy at any store with a music section, they have less and of course, there are a lot of former executives and a lot of former people who once worked in distribution.
It seems unlikely that the streaming model is going to be some great new cash cow for old media but more, like the music business, it's going to destroy a lot of the profit they were accustomed to making and like how Napster gave way to iTunes, what's left will be stable but far less lucrative for the companies involved in producing stuff.
Unlike music, though, all those executives and the "little" people involved in making movies and shows will still be around needing to get paid.
If it was JUST TVs lunch, streaming was coming to eat, things might have worked out different but if it eats TV, Theater,
and home purchase/rental, Disney's going to be raising the price of churros a
lot in coming years.
We're also likely going to be seeing a lot less innovation and chance-taking with the stories they choose to tell since those stories will have to be able to push toys at Christmas and shirt and themed mickey ears in theme parks all year round.
With movies, failure was always baked into things - they needed a few movies to hit big to cover the loses for the ones that fizzled and still provide profits.
This new model leaves no room for fizzles going forward if you're Disney.