Marketing. All Marketing's fault. 95% of WDI screamed.
I wish there was someone at WDI who could stand up to marketing.
To those not in the know, judging by much of the output, WDI of 2015 comes across like a bunch of un-talented hacks who's output wouldn't pass as a grade school report in the days of Artencio, Davis or Baxter. Except, according to those in the know, that's not the case, and the poor projects aren't their fault, it's marketing who is to blame.
And this is backed up by the excellent work that does come out, like Harambe, or Trader Sam's, or what's being planned for Tokyo, that shows there *are* still people who get it, and it's not just an excuse.
But "Blame marketing" is an excuse that is rolled out too many times. Who's bright idea was it to block the Chinese Theater with a giant hat? Marketing. No new attractions apart from lazy character overlays? Marketing. Nemo in the Seas and Stitch in Alien Encounter? Marketing. Why is New Fantasyland so half-baked? Marketing.
WDI appears to just shrug it's shoulders and follow orders, even when those orders are actively making them do their job *badly* in many cases. Sure, that's their job, but why doesn't somebody try to change that so it's not their job to just roll over and accept it?
So if I was an executive at WDI, here's what I'd do. I'd go over to marketing, slam heads into walls and say 'look, you're ruining our reputation and the parks'. Or go over their heads to their boss. Who died and made marketing king, and who decided that it wasn't WDI's place to question orders from above? That sure wasn't the case in Walt's day.
I know that's not easy, and internal politics probably make it impossible, but I really hope someone at WDI has at least tried to reduce marketing's influence, even if it has proved ineffective. If they haven't, they really should.