It kills me that Sleeping Beauty has almost zero representation in any of the parks beyond either a meet-and-greet or appearances in parades or nighttime spectaculars. Magic Kingdom at Disneyland has a walkthrough attraction in Sleeping Beauty castle. Other than that, that's it. And Maleficent's appearances have been dwindling for years, now basically just relegated to FOF and Fantasmic. That could all be easily fixed with a huge Villain's expansion.
That's pretty much the shortlist. I think, if I had to downsize, I'd go with the following as
must haves:
1. Maleficent
2. Evil Queen
3. Chernabog
4. Scar
5. Hades
6. Ursula
7. Jafar
8. Dr. Facilier
9. Cruella
Also, the way I'd love to see this land designed is like the way the Evil Queen's land is in the PC game Villains' Revenge
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There's lots of potential here for a much needed expansion AND much needed representation of the Villains back into MK besides at Halloween during the parties.