Ugh, the purist attitude. I don't want to see something like Tomorrowland turn into "SW land" or "Stark's Expo" – it's too great as an original creation. But I see absolutely no problem with an Indy ride in Adventureland or SW at DHS. Actually, I would welcome any outside property to DHS. It fits there IMO.
My biggest argument would simply be that Dis has too many of its own properties (Pixar especially) that it isn't doing enough with. Spending $500 mil on Avatar, when Pixar Place only has one attraction, is laughable IMO.
The purist attitude is rather amusing because Walt is the originator of all things Disney and he was progressive, so a by definition a purist is someone who holds to the ideals of the originator. Therefore a "purist" saying this is the way the park should be or not is actually contradictory towards the originator.
Anyway ... that's just a little aside that always makes me laugh when the "purists" state how the parks should not include this or that ...
NOW ... let's talk about the IP and the parks.
The hardest thing for me to digest, specifically as someone who has spent a considerable amount of time in the business world (focusing my time mostly on the various tangible and intangible items that relate to profitability), I don't understand why more of their in-house IP isn't utilized. This is not because I think that IP that the Mouse does not own should be used but the reality is the majority of the most successful franchises in terms of popularity and merchandise sales are in-house. What I am talking about now is the old business tried and true term of "synergy" which I am sure is used in a variety of forms and means in the boards rooms out in Burbank.
Let's take Cars for example and WDW ... I am by no means a Cars fan but to not have built a Cars attraction at WDW is mind boggling to me because it's a synergy fanatic's wet dream ... this is a property that kids love but even more importantly the merchandising monster that it is makes this a no-brainer. I'm not saying it will have Potter level effect on attendance because the appeal may not reach as broad but the simple facts are these ... it's an in-house IP, it's very popular, it's merchandising prints money, and marketed properly to kids it will drive attendance to the park which affects hotel $, food $, and merchandise $. There are also long term benefits because of the success of a Cars attraction/land it keeps these characters at the center of people's attention therefore maintaining their relevance which (synergy) enables Disney to then make TV shows, books, or more substandard sequels. I just don't get it.
I love the Muppets. I grew up with them. But let's be honest they will not drive attendance and they will not sell merchandise.
Star Wars on the other hand ... whether you love it or hate it, the synergy of creating a world from Star Wars that people could explore affects so many aspects of the business. And Star Wars the appeal spans generations and age ... just look at the conventions around the world! People travel to conventions to meet some no name D celebrity who wore a storm trooper mask once! Are you telling me if they built a land dedicated to this franchise you wouldn't have hordes of people coming, no ... making a pilgrimage to be in "their world" ... and then it goes further ... Star Wars has never been afraid to put it's name on any piece of merchandise and their is no reason for that to change. You have merchandising opportunities, more hotel $, more food $, more more more ...
These are two examples, and admittedly ones we have discussed at length (too much) on here but I feel like I am taking crazy pills because these ideas/plans are not pie in the sky fan-boy dreams/wishes, you know like, "hey bring back horizons!!" ... these are no-brainer ideas/plans from a business perspective that point A to point B to point C is clear, creating synergy across all sectors, increasing sales/profitability is all right there but they aren't doing it. ... I just don't understand at all.
I get that the company is making money and is insanely profitable right now but long term what is the sustainability? OK ... let's argue this moderate growth is sustainable, but how much larger can they increase the growth by investing more now? What if profits could be increased by 5% from the best years by investing now? Wouldn't that be worth it?
Anyway to bring this full circle ... I think they only hope they have of making MM+ a success (recouping investment) is by re-investing in park attractions/entertainment. IF they were to fast track a SW land in DHS and since this was all new they could incorporate MB functionality into the land, perhaps having elements that could be interacted by "waving your hand (wearing the band)" in front of items ... well then you've just created a world where people can use "the force" ... think of the insane popularity of the land and the affect it could have on Magic Bands?! (Oh @#%@# I hope I didn't just give them an idea to run with ...)