Yeah, I'm rather surprised they only have one shop for the land. Having different shops in different locations could have helped to spread out crowds and also allowed for more distinct theming with different merchandise placed in the most appropriate location..... more kitchy stuff in a shop run by a "local", eco-tour things (like ride merchandise) could be a more sterile ACE run store in an old RDA location, perhaps something more "natural" where they sell the pet banshees, etc... They built the bathrooms on the left side of the land (on the path towards NRJ), they could have easily attached another merch location there.