I was reading a really great
article on the creation of MyMagic+ and it included the following from Joe Rhode and Bruce Vaughn about Avatar.
"He (Rhode) tells me the Imagineers are trying to hit that sweet spot where the technology stays "subconscious," because he doesn’t want to see "switching behavior"—he waves his wrist around in front of his face—"in between the human and the experience."
I ask
where MyMagic+ will influence Avatar Land, and Rohde turns my attention to the model, which is the size of three Ping-Pong tables. He swirls his finger around a tiny section.
This little spot is where MyMagic+ will be put to use, in "the most intensive, interactive moments." What about the area’s two big attractions? "Less so," he adds.
What excites the Imagineers about Avatar Land? The robotics prototypes they’ve built, which they think represent the next generation of animatronics. MyMagic+ is just a tool that Imagineers tell me they don’t want to force on visitors. "We don’t want to say, ‘Hey, guest, go around and tap with your MagicBand to cause something magical to happen,’ " Vaughn says. "We never want to do it just because we can."