Thinking back to my last trip to the swamps.....
When I think of my favorite attraction at the Studios, what comes to mind is not a single attraction, but a 'collective' attraction.
Hollywood Ave. Sunset Blvd. Great Movie Ride. Hollywood Brown Derby. And the Tower of Terror.
It is what makes the clear #4 park in the swamps resonate.
It puts the THEME in that Theme Park.
It is what makes you linger in a park that doesn't have a whole lot to do. And, yes, you linger in areas where they sell lots of plush...
Take any of that away, and the park is no longer worth spending a prorated day off of a multiday pass.
Take most of that away, and it isn't even worth being comped into. The hassle of having to deal with (in my Stacy voice in full Stacy mode) 'Unnecessary Security Theater' is a price that would exceed what is behind those gates.
BRAND is not a real Theme.