I'll try. I will to sum up as best I can. (And If I'm wrong,
@WDW1974 please correct me). That is a Very Valid question as well, IMO.
It all has to do with the overall health and future of the company.
First, China is the emerging middle-class of the world. Think post-war America and the rise of the middle class. They are the future growth of Disney, including P&R. Disney needs to get into that market. Disney needs China, sadly.
So why should we care? Because for the past 20 years, instead of continuing to reinvest in Florida, they've had to bail out DLP. HKDL needed an expansion to drive attendance much sooner than expected. That can't continue to happen in every foreign market Disney goes into.
So its a matter of entering the market correctly, being welcomed with open arms and as equals and as partners. Thats not happening on either side. There's a tit-for-tat game going on, with Shendi/CCP giving intentional slights to Disney while Disney is trying to enter Shanghai with typical American/Wall Street Arrogance and (likely unconsciously) insulting their business partners.
For Example, having a parade of characters through Shanghai for the opening of a Disney Store is pretty much viewed in the same way as General Patton entering Palermo. Its not going to go over well. Because that is simply not how things are done in China. So in retaliation for that, Iger is basically shown no respect and is kept out of the picture. And back and forth it goes. Disney traditionally behaves like the 800 pound gorilla in the room and they simply have no idea what to do with the dragon.
So again, why should we care? Because instead of being a true partnership, Disney isn't in control at all and they're $5.4B in. They're not in control and it is not a partnership because of how they're going about things. Its not a good start AT ALL.
Why was getting Disney Channel in China a big deal for Eisner? (Keep in mind, 15+ years ago) To introduce Disney to the kids and to start marketing to them while they're young. China said no, so Eisner went to Hong Kong. Disney Channel is still not on in China but Iger is hell bent on making this work.
So right now? You have an unfriendly business partner and an audience that doesn't know much about Disney, with little control of the project and you're $5.4 in.
Seriously hope that helps....