http://online.barrons.com/articles/disneys-next-act-1432958493
Disney’s Next Act
Shares of
Walt Disney trade at a premium price, and its latest big-budget film,
Tomorrowland, already looks like yesterday’s news, thanks to lean box-office receipts over Memorial Day weekend. A write-down looks possible. But it’s a good time to buy Disney’s stock just the same. Nearly two years ago,
The Lone Ranger cost more and opened worse, and the shares have since galloped more than 75% higher, to $110.37.
“This world’s appetite for great entertainment is bigger than it has ever been and probably bigger than Wall Street realizes,” says Disney CEO Bob Iger.Illustration: Thomas Reis for Barron's
They could rise another 50% over the next three years, to $165, just in time for CEO Bob Iger’s retirement, slated for 2018. One reason is that Disney’s success stems, not from an immunity to occasional flops, but from an unmatched ability to wring profits from winners. Disney (ticker: DIS) has far more deals with merchandise companies than its rivals -- 37% more than
Viacom (VIA), 56% more than
Time Warner (TWX), and seven times as many as
DreamWorks Animation SKG (DWA), according to a tally last year by investment bank Sterne Agee. It has more than 300 of its own stores worldwide. And it has parks and cruise lines brimming with tie-ins to hit movies.
What to Buy on Dips: Disney, Apple, Boeing, GE: Financial advisor Dryden Pence builds client portfolios that generate cash so he has funds available to buy good stocks in bad markets.
By expanding Disney’s ability to turn studio properties into rising profits for Disney’s adjacent businesses, Iger has been able to outbid rivals for key assets, including Pixar in 2006, Marvel Entertainment in 2009, and Lucasfilm in 2012. Disney’s deep reservoir of entertainment franchises now allows it to turn out hits with almost boring regularity. So far this year, Disney has the top share of the U.S. box office, based on just 10 films, versus 15 for No. 2
Comcast (CMCSA). Disney’s
Avengers: Age of Ultron looks likely to join the top-five worldwide grossing films ever.
In other words, Disney can buy better stuff than its competitors because it can earn bigger profits on the stuff it buys -- a virtuous circle of investment. Its abilities are amplified by its television business, easily its biggest moneymaker thanks to sports powerhouse ESPN, with generous and growing cash flows to fund businesses across the $50-billion-in-revenue company. In between buying hit makers, Iger, 64, has spent richly on park expansions and upgrades. Over the next three years, this spending will slow and bear fruit; Disney’s free cash flow is expected to jump 30% in the fiscal year ending in September 2016, to $8.9 billion.
A key focus of the spending, Shanghai Disneyland, opens next spring. Local interest is high, judging by the mile-long line that formed when Disney opened its first Shanghai retail store in May. The company’s film slate includes a seventh
Star Wars movie by the end of this year and an eighth in 2017, a
Captain America release next year, and
Toy Story and
Pirates of the Caribbean movies in 2017. In 2018, there is another
Avengers movie and perhaps
Frozen 2 -- Disney has announced a sequel but not a date.
One more reason to bet on the stock is that the dozens of analysts who follow it seem to chronically guess too low on future earnings, for which Disney gives no guidance. Over the past four years, the company has beaten consensus earnings estimates in 15 quarters and met them in one. The average upside surprise has been 8%. In the first two quarters of Disney’s current fiscal year, it beat by double-digit percentages. “This world’s appetite for great entertainment is bigger than it has ever been and probably bigger than Wall Street realizes,” Iger told
Barron’s this past week.
As Disney has topped expectations, remaining estimates have tended to drift higher. Wall Street predicts the company will grow earnings per share by 16% this year, to $5.03, and 13% next year, to $5.67. It seems reasonable to assume it will come in near the high end of the forecast range for next year, at $6 a share. That would put the stock’s recent price at 18 times earnings.
In a research note published this past week, Wells Fargo Securities argues that given Disney’s ability to turn intellectual property into dependable and growing cash flows, investors should judge it relative to global companies with iconic brands, not just entertainment companies. Among them,
Anheuser-Busch InBev(BUD) goes for 21 times next year’s earnings forecast;
McDonald’s (MCD), 19 times; and
3M (MMM), 18 times. Disney is growing much faster than these.
BURBANK, CALIF.–BASED DISNEY traces its roots to 1923, when Walt Disney produced an animated short called
Alice’s Wonderland. Mickey Mouse made his debut five years later in
Steamboat Willie. Disney’s first feature-length animated film,
Snow White and the Seven Dwarfs, came out in 1937. Ancient history, sure, but one of the top draws today at Disney World, the sprawling Florida cluster of theme parks, is the Seven Dwarfs Mine Train, a zippy roller coaster with a preschooler-friendly height requirement. It opened last year. At Disney, the revenue tail for popular stories can stretch for decades. “At some point, you have to feed them, nurture them, but when you do, the financial results can be incredibly powerful,” says Iger.
Disney pushed into live-action films around 1950, and television several years later. Sixty years ago this July, it opened Disneyland in California, and in 1971 it added Disney World. In 1995, it bought Capital Cities/ABC, with its ESPN network, for $19 billion, the second-largest corporate takeover ever at the time.
Not all investments have been winners. Euro Disney, which opened in 1992 and now is called Disneyland Paris, has lost money in 16 of its 23 years of operation. Infoseek, bought out at top dollar during the dot-com-bubble era, yielded little more than write-offs and the Go.com Web address, which Disney uses as a home for its online operations. Iger, a former Ithaca, N.Y., weatherman who once ran ABC, took over as Disney’s chief in 2005. Over the past 10 years, shareholders have made over 16% annually, including dividends -- double the return for the Standard & Poor’s 500.
Today, Disney reports results in five divisions. Media networks consist of ESPN, the Disney Channel, and other cable networks, plus the broadcasting business of ABC and eight owned stations in big markets. ESPN alone could generate earnings before interest, taxes, depreciation, and amortization of more than $4.5 billion this fiscal year, or 28% of projected Ebitda of $15.8 billion for Disney overall.
The prosperity of ESPN comes from long-term contracts across most professional and collegiate sports, which give it a wide lead in sports viewership. Sports watchers skew young and tend to watch live, commercials and all. Plus, commercial breaks are shorter, which makes individual commercials stand out more. That makes for solid advertising rates. But most of ESPN’s money comes from simply charging distributors like cable companies to carry the must-have channel, typically under long-term contracts with yearly escalators.
The Internet has broadly cut into television ratings. It promises to gradually change how shows are viewed and how networks charge. Says Iger: “If there’s a business better positioned than ESPN to withstand disruption, I don’t know what it is.” Meanwhile, ABC, like other major networks, has been able to extract rich and growing retransmission fees for programing that cable companies previously carried at little cost.
THE PARKS AND RESORTS DIVISION is benefiting from an improving economy following years of capacity expansion. According to JBL Advisors, a research boutique specializing in entertainment, investments include $800 million apiece for two cruise ships launched in 2011 and 2012; $500 million for Aulani Resort in Hawaii, opened in 2012; more than $1 billion for an ongoing redesign of Disney’s California Adventure in Anaheim; $800 million for a doubling of Fantasyland, the heart of Disney World’s Magic Kingdom in Florida, Disney’s busiest park; and $2.3 billion for Disney’s end of the tab at its 43%-owned Shanghai Disneyland, with the rest owned by Chinese firms.
Over the next three years, these investments should add $700 million to $800 million each year in new operating income, predicts JBL. That’s coming from a base of $2.7 billion in operating income for the division last year.
Jefferies predicts that Shanghai Disneyland will draw yearly attendance of 10 million in its first year, rising to 18 million in its fifth year. That compares with 16.2 million for the original Disneyland in California and 18.6 million for the Magic Kingdom in Florida, as of 2013.
Shoppers waited three hours to get into Shanghai’s new Disney store. That bodes well for a theme park opening nearby. Photo: ChinaFotoPress via Getty Images
In addition to growing capacity, Disney has lately coaxed visitors into spending more. The simplest way it does this is by raising prices each year on admission, food, and resort rooms. Subtler methods have included rolling out wristbands for effortless park purchases and a ride-reservation system that cuts waits, resulting in more time for buying frozen treats -- and
Frozen toys. Gradually, fast profit growth at the parks is helping to reduce Disney’s financial dependence on television.
Disney also has part ownership in parks in Tokyo and Hong Kong.
The Studio Entertainment and Consumer Products divisions have recently been roughly equal profit contributors, although the studios book a cut of merchandise sales tied to recent releases. Disney in its latest quarterly earnings release still cites
Frozen as a big merchandise mover. That raises the question of whether it can live up to difficult comparisons.
Enter the Wookiee: UBS projects that
Star Wars: Episode VII–The Force Awakens will gross $2 billion worldwide, $800 million more than
Frozen and behind only
Avatar and
Titanic. It sees consumer product sales tied to the film topping $11 billion. Disney has already scheduled a
Star Wars spinoff called
Rogue One and is planning a
Star Wars theme-park expansion, with details to come later this year.
Star Wars could also give a nudge to Disney’s remaining division, a small but profitable Interactive unit, consisting mostly of videogames.
Disney could also have a hit with another studio’s film. It owns the theme-park rights to
Avatar, produced by
21st Century Fox (FOXA). Director James Cameron is working on at least three sequels, expected to open between 2017 and 2019. Disney is building a massive
Avatar land at its Animal Kingdom park in Florida, which it says will feature “nighttime experiences.” That’s significant because Animal Kingdom currently closes earlier than the other Disney World parks -- and long operating hours provides more opportunities to pitch merchandise.
PUT IT ALL TOGETHER, and investors three years from now could be looking forward to Disney earnings of over $8 a share. With little change to the price/earnings ratio between now and then, shares could rise to $165. The current dividend yield is 1%. Risks for investors include
Star Wars or Shanghai Disneyland falling short of expectations, or a weakening economy cutting into theme-park attendance, television advertising, or stock valuations.
These seem offset by the potential rewards. Few companies right now have more or bigger likely winners on the horizon.