Not much time here as my full attention will be on Dave Letterman's final show (now that the cable is back!), but so much needs to be said, so I'll start with a little common sense and then add some history and perspective.
Bob Iger is not only the CEO of The Walt Disney Company, he is the figurehead of western media (he is no Mickey Mouse). He's the head of the largest diversified entertainment and media company on the globe. He went to Shanghai specifically for a site tour of Shanghai Disneyland Resort and the opening of the flagship Disney Store. He took his No. 2, Tom Staggs, for the ride and for the press.
What have you seen?
What has been released?
Where is all the PR?
Did Zenia Mucha lose her media savvy and her balls at the same time?
There is no way Bob and Tom went to Shanghai to NOT be seen. I would hope no one here is ignorant enough to attempt to argue that point.
They were not.
The whole purpose of a trip like this is face time, pictures, video, Tweets, FB shares and lots and lots of old-fashioned glad-handing. Period. It's not up for debate, so don't waste your keystrokes. I'm right and I'm not willing to argue facts with people.
Again, look at the results and what conclusions can YOU draw?
Let's look at some history. Here's how Disney celebrated the topping off of Sleeping Beauty Castle on Lantau Island as reported on this very site
ttp://forums.wdwmagic.com/threads/castle-topping-off-ceremony.45020/
You had Jay Rasulo on stage in front of a large gathering of media members, government officials, VIPs and other invited guests. You had the characters (not two mice) ... you can read about it. Ultimately, what you had was a MAJOR PR campaign coordinated by/out of Burbank.
But let's head back to a better time, a cleaner time, a time with no social media, no iDevices, a time when news outlets really were and look at the topping off ceremony held in beet fields 30 miles east of Paris ... OK, what I have was one of several Imagineering videos produced for the event. You can find others (again, I don't have the time right now):
So, what's so different now? What's the issue here exactly? Why does it appear that Disney has no control over the opening of a store they own outright, let alone the topping off of a resort in which they own 43% and are supposed to have 70% of the control?
I start pulling what hair I have left out when I feel I have to spoonfeed (EDIT: Some) people every little explanation. Use some critical thinking. Although here you only need a wee bit of common sense.
That common sense will tell you that a major CEO doesn't go all the way to China for major landmark events in his company's history to stay hidden away.
You can attempt to explain it all away ... but that's all it will be ... an attempt ... because you're already in quicksand and sinking fast. Sorta like Bob and Tom today. Oops, pardon me, I mean our leaders.