Disney definitely is iin the reactive mode. Do as little as possible and fling free stuff at the complainers.
That's because people who haven't worked the front line, or see it through the jaded lens of a DCP and then come back after they "completed their education" in "Hospitality Management" don't understand the balance between the front end expenditure to be proactive vs the back end savings and boosted sales. I had more than one District Manager question the fact I spent 6 - 8 man hours of labor to pay my coordinator to basically sit in the office and make phone calls for our Fri/Sat/Sun party rushes.
But, I knew the results (and my top and bottom lines showed it if I was left long enough at a store to fully implement it...which a few times I was, but as my job was also to clean up rough stores, I often got moved once I got them halfway profitable again).
People don't spend money because they are offered an opportunity to do so...people spend money when they want to. And, when they are feeling happy, they tend to spend more. And, making them happy, and I don't mean content, I mean happy, is best when they have every reason NOT to be happy (aside from self-denial).
When you spend a half a years salary on a vacation, you have (rightfully) some rather high expectations...but, if you are going to Disney, you also have a nice little kitty of pocket change, and most likely a line of decent credit, that should be artfully tapped into (by any operator worth their salt).
Bands alone won't do it, but Bands with experiences do. And that's one where I think Iger and Company have it right, frankly, but Park Ops doesn't get it (at least at WDW).
This is why I think a lot of the old WDW fanatics have moved on to Cruises. The level of service you get on a Cruise is unparalleled to any pampering you get at WDW (which...you basically don't).
So, these people fracture mentally (myself included) into three groups. We expect Disney to deliver what they said they would, a world class experience at WDW. When we don't get that, we either crawl into a shell and pretend we did...while ignoring the failures? Or we critique them and move on? Or we begin to hate the brand and look for something less familiar, as with familiarity breeds contempt.
What makes me say "hey, sure, you can have that Plush you really want kiddo...vs looking at the price tag and saying...
A variety of factors. But, CMs and experiences certainly have a lot to do with them.
I think part of the issue with the way WDW is run now is that it focuses far too much on STANDARD industry practices, rather than innovating it's own to become unique.
And, love it or hate it, MDE was a move in the right direction. As was FP+, and all the myriade MM+ enhancements.
Forums like this one went through a heyday not just as a fan hangout, but also generated a lot of traffic from people in the know (previous visitors) sharing information with other visitors to make their trip more special. With WDW it was out of control (I can tick off board after board that had HUGE "trip planning" and "trip questions" sections, as probably could all of you...
With MDE, it's the first move Disney is taking to be proactive. Is it enough? I don't think so. But, it was a smart move (again, love it or hate it).