GoofGoof
Premium Member
I get the impression that Universal doesn't like to announce big things for fear that people will put off a trip until after whatever it is that they are building opens. Disney seems to like to hype every little thing at WDW with their parks blog. The benches announcement was really poor. It almost feels like Disney is looking to capitalize on the PR spin for every dollar they spend. There is also a different demographic of visitors. Universal probably has a higher portion of local or more frequent visitors vs WDW.We have been seeing all kinds of announcement strategies from the 2 resorts over the years. Universal has a huge E Ticket that is OBVIOUSLY King Kong under construction and yet they haven't announced it. They announced the last hotel by dropping a press release on their media site without sending it to anyone. Every media station in the market hs already posted the blueprints for Uni's new water park, yet not a word from Uni. All the Disney fans complain how Uni over hypes everything. I just don't see that. At least not since Mummy. They mostly don't say much of anything.
But the most frustrating big announcement so far has been the Avatarland debacle. Yes, they obviously announced it too early in the process. But theses are the media savvy professionals that held a media event to announce benches in the F! Theater. And 3 separate grand opening media events for AoA. Haha.
No one seems too be able to NAIL an announcement these days. Is it really that hard?