For those of you interested in OLC's ¥500 billion investment over the next 10 years, it's informative to quote from last year's annual report, which presents a refreshingly coherent
long-term business strategy:
During the next decade, we will invest a total of about ¥500 billion in our Theme Park Segment. I will now discuss this subject including the challenges that each theme park is facing.
First, after analyzing this from a number of angles, more than 30 years have passed since the opening of Tokyo Disneyland and to achieve additional growth we have determined that investments that have a major impact on products and attracting Guests will be required. In the future, not only will we need the stand-alone attractions of recent years, but large-scale development at the theme land level, so that we continue to evolve.
Next, Tokyo DisneySea has driven the recent growth in theme park attendance, but we think it is still growing. As land for development, we will conduct large-scale investment that utilizes a remaining area of land and achieve further growth.
For shared investments in two theme parks, there are three things that must be done.
First, create an environment in which Guests can be comfortable. The primary target of our theme parks in the future will remain the “family,” and even if the growing middle- and older-aged segment of the population necessitates a response, we will not change that target. However, considering the increase in the middle- and older-aged segment, it is essential that we create an environment that alleviates congestion and counteracts the heat and cold more than ever before to raise the Guests experience value at the theme parks. By combining higher capacity through large-scale investment in two theme parks, as explained earlier, with a created environment, we will raise the experience value of all Guests regardless of age or country of origin.
Second, make large-scale upgrades and improvement. More than 30 years have passed since the opening of Tokyo Disneyland, while Tokyo DisneySea will mark its 20th Anniversary in 2021. To improve the safety and quality of each facility, we will continue to focus on maintenance-related investments, just as before.
Third, further strengthen the operational base with a focus on raising future attendance levels. We will consider redeveloping merchandise and food/beverages support functions such as Logistics Center and Central Kitchen, and employee facilities, as well as building the operating platform needed to consistently welcome 30 million Guests.
The ¥500 billion investment includes many investments that will not directly lead to profits such as upgrades and strengthening the operating platform. However, these have supported our growth for the past 30 years and are essential to the long-term sustainable growth of our theme parks.
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