Phil12
Well-Known Member
But I would argue that Disney has plenty of IP to strip mine. Back in the old days prior to VHS tapes, Disney would rerelease their classic films to theaters on a six or seven year rotating schedule. That was specifically designed so parents would take their little children to see Peter Pan, Snow White (or any of the other classic films) and then to put them back in the "vault". This enabled Disney to spread the IP over multiple generations and make money on the reruns.I've clarified Disney live action remake to the more inclusive Disney live action "BRAND deposit" in the incorrect manner Disney chooses to use that term. "Tomorrowland" is absolutely one of the company's "BRAND deposit" exercises.
Unfortunately, you don't see where I'm coming from and I apologize if I haven't made it clear enough. The issue with these live action BRAND films is that they don't add anything, they strip mine existing Disney works. With the exception of "Rescuers Down Under", all of those films are not based on Disney IP. They all sought to use these existing stories as foundations to tell new interpretations of stories. They were all additive. With these live action projects, all Disney makes are xeroxs of its reinterpretations. Do we want a Disney that just serves up less imaginative versions of we already know instead of offering us something new?
That's not to say these films are bad, Cinderella was very good and I have high hopes for Brad Bird's "Tomorrowland" and Jon Favreau's "Jungle Book", but we need to see that these BRAND deposits films are bad for Disney long term and that there is a distinction between adapting existing work versus mercilessly strip mining the company's IP.
Oh and @BrianLo , I will get to your argument that Disney wouldn't want to make a film like "Star Wars" or "E.T.". Some family needs have had to take precedence over messing around on these MAGICAL parts for me to offer you a thoughtful rebuttal.
When VHS tapes hit the market, Disney was the very last studio to put its content out for purchase by the public. Even then they played the "back in the vault" game by only releasing their classic titles on VHS (and later DVD) for a limited period. They actually demanded that retailers send back unsold Disney VHS tapes once the "back in the vault" date had expired. The entire strategy was designed to make as much money as possible from each release.
However, we all know that those days are gone. The amount of money that can be realized from digital sales is staggering and none of the studios is willing to miss that boat. The idea now is to meet the demand. If people want to spend their money on buying the most recent Marvel or Star Wars junk-fest, Disney is more than happy to take their money.
Back in Walt's day, Davy Crockett was a big deal for s short time. But Disney made a fortune in selling Crockett brand records, coonskin caps and other junk. The lesson Disney learned is that these fads are often unexpected (such as Frozen) and they come quick. The company must be able to spring into action quickly in order to sell all the peripheral paraphernalia they can before the bubble bursts.
The object for Disney is just to keep cranking out these movies in the hope that a few will resonate with the populace so they can sell stuff and more stuff. The films are designed to sell the brand for the sake of making lots of money. They are very good at selling the brand. Selling stuff is a good thing.