Good post as usual. I'm not really looking to defend Iger since I while heartedly agree that the amount of spending (especially at WDW) under his leadership is embarrassingly low. However, I think you have to consider what Eisner had to work with and what he accomplished. Particularly these 2 factors:
- Eisner may have inherited the #1 theme park in the world, but it wasn't the vacation destination it is today. Adding the resort hotels is a big driver of that revenue growth. WDW went from a theme park driven business to a hotel driven business. I don't have the breakdown, but I would assume that the hotels make more money than the parks. Eisner transformed WDW from a 1 or 2 day diversion to a week long vacation destination by adding the hotels, extra parks and side diversions like water parks and PI. It was a brilliant strategy and his execution was nearly perfect.
- Eisner also inherited a theme park business that was grossly underpriced. He oversaw huge price increases in the beginning years to get the parks up to "market" level. That also adds to the large revenue growth.
I'm not knocking anything that Eisner did. I'm just saying that what Iger inherited was a much more mature business than what Eisner inherited. Realistically speaking could Iger have added 2 more parks, 2 water parks and 20,000 hotel rooms to WDW? No way. So he had less of an opportunity to "grow" the business. His P&R focus has been more international and DCL driven. I don't agree with a lot of the neglect that has taken place under Iger's leadership, but even if we unfroze Walt's head and revived him he couldn't have competed with the growth under Eisner. He probably would have done a better job than Iger, even without a body
Thanks for the well thought out response. You probably are right. Iger almost certainly doesn't have the same growth opportunities as Eisner.
Conversely, most questioned the wisdom of the original Disneyland. Many questioned the wisdom of building a theme park on central Florida swampland. I vividly recall Wall Street criticizing Epcot, having close ties there. Disney-MGM Studios was questioned as being one theme park too many in central Florida, especially with Universal Studios being built concurrently. Yet there was considerably less pushback from Wall Street on DAK and DCA, Disney's biggest domestic disappointments. (The current Disney management team deserves credit for the DCA redo, their biggest success to date.)
The thing is, conventional wisdom often is wrong. Wall Street is dominated by number crunchers, and most number crunchers don't have a clear understanding of how to run a business. As a result, they tend to follow conventional wisdom. They are needed as voices of reason, but the person running the show needs more imagination and better instinct.
Right now, those calling the shots at Disney are a group of "sharp-pencil guys" that Walt Disney complained about. Their jobs are made more difficult by a concentration on data of questionable value, such as the Guest surveys being discussed on this thread. There are all sorts of ways to manipulate Per Room Guest Spending, one of their favorite metrics, without actually improving the business.
Let's not forget that Disney's current executive management team passed on Harry Potter, handing their competition the single biggest theme park success of the 21st Century. Yet they approved MyMagic+, which has yet to realize any appreciable gains.
When it comes to Parks & Resorts, Iger and his team are out of their comfort zones, so they stick with conventional wisdom. Fortunately for the company, their instincts beyond Parks & Resorts are much better.
My opinion is that long-term domestic Parks & Resorts growth capex should be at about 4-to-5%, less than half of what it was under Eisner but roughly double where it is today.
Disney's leadership has recognized this. This is why there will be more big projects at WDW in the coming years.
But did it really need to take Iger's team 9 years to figure this out?