Here are Rasulo's comments from the 2012 Citigroup conference on SDR's role as TWDC's beachhead to China.
http://cdn.media.ir.thewaltdisneycompany.com/2012/events/jar-citi-2012-0105-transcript.pdf
Jason Bazinet – Analyst, Citigroup
And given your history at Disney in the parks division, and I know it's still a few years out, but do you mind just taking a second and explaining a little bit of the sheer scope and size of the operation in China and what it will ultimately be relative to the US investments?
Jay Rasulo – Senior Executive Vice President and Chief Financial Officer, The Walt Disney Company
In terms of Shanghai Disneyland?
Jason Bazinet – Analyst, Citigroup
Yes.
Jay Rasulo – Senior Executive Vice President and Chief Financial Officer, The Walt Disney Company
So, not to forget the park we already have in China, in Hong Kong, Hong Kong Disneyland has been doing amazingly well over the last couple of years, has definitely contributed along with Paris to that international growth picture you've seen.
But Shanghai Disneyland is a very important strategic down stroke for the company. I mentioned that part of our international strategy, and if you look around particularly at emerging markets, investments of scale are something that we have decided to do in new markets. We recently announced a free to air deal in Russia to get a joint venture to get the Disney Channel on free to air television in Russia. We are engaged in buying in the rest of UTV in India that we own 50% of, but really want to have a significant statement there.
And in China where of course media entry is much more difficult than it is in most counties of the world, we decided our strategic play was going to be to plant the flag of a major destination theme park in Shanghai. And we worked on it for a decade. As you all know, the deal came to fruition, it is underway. It is a sizable investment in a partnership between the Chinese government and Disney. It's on a very, very big piece of land in Pudong in between the airport and the older part, more developed part of Shanghai, although Pudong is becoming quite developed. And it has the potential to be probably our second biggest resort around the world.
So the scale there -- of course we won't open at that size, but we'll open with significant scale if we compare it to Hong Kong, and have every reason to believe even in the microcosm of the Hong Kong Disneyland project where we see bigger and bigger penetration from mainland China, really gives us a good perspective and a good high optimism about how successful this park can be. It will be, look quite different from our other parks around the world in terms of how it's organized, but it will be 100% Disney, make no mistake about it. It will be distinctly Chinese, but it will be 100% built around Disney equities. That's what our partners want, that's of course what we want, and we have every reason to believe that it will accelerate quickly. And as I said, it certainly has the land potential and we think the market potential to be our second biggest destination around the world. And when you think about the size of the Orlando destination, that's a pretty big statement. And even Tokyo which brushes up against 30 million attendees a year. So we're pretty optimistic about it.