Californian Elitist
Well-Known Member
Five Guys is just a specialty fast food joint - it shouldn't be compared with the 'boutique' burger stuff that is popular now (and even more expensive). Just like Checkers before it... and In n Out did on the west coast, they took an angle and built a following around that. The fresh patties, the fry style, and the peanuts.. that's Five Guys. Just like the fresh patty, cook to order, and the customization is In N Out. Both are also known for sticking to their formula and resisting expansion of the menu. Five Guys however did go on a massive franchise expansion boom, at both the regional and national level. So while In N Out is more a legend for most of the country.. Five Guys has become a known quantity given their expansion into your local area.
But if you live in any metro area, there are a dozen different boutique burger places all trying to establish themselves as worthy of charging boutique prices for fast food menu items by going exotic and custom. They are almost too many to list now.
I'm not comparing Five Guys to boutique spots (I don't even know what those are). I'm comparing the taste to local, "hole in the wall" joints.