Yeah, I know, the comment was kind of tongue in cheek. The issue isn't that people are getting free trips (tho that distinction is lost)... for some it's because
- they don't agree with who Disney is choosing to treat
- they don't agree that these people are worth being handled BETTER than traditional Press
- they don't agree with the new world thinking of schmoozing online personalities instead of traditional press
When you come from the traditional press world.. (yes, even the extravagant life of media reporting)... you see companies embracing these 'amateurs' as 3rd rate competition for your time with your buddies and in a way undermining the status quo.
Take all that in, and realize they may really hate the direction Disney has taken... so to show how BAD of a business choice that is.. they go to show just how bad of a choice this is..
- show how little reach these people have (awful mommy blogger examples)
- show how easily manipulated they are
- show how these are liabilities you really shouldn't be associating with
- show how the lifestyle and social circle of most of these people is extremely distorted compared to the average reader
At the end of the day.. this whole mission isn't about Disney comp'ing people and lathering them up... That's as old as time itself. It's not a mission to create fully independent, dedicated, objective reviewers. It's about a guy's disagreement with the idea of Social Media engagement in lieu of traditional press.
A disagreement that is more of a traditionalists view, that has not adapted properly to the new way people prefer to consume their news and content. There are changes that need to be made there, and frankly
@WDW1974 has been slow to see the change there.
The struggle over objectivity without biting the hand that feeds you is not unique to Disney at all.. and is prevalent in most industries, be it travel, consumer goods, etc. The mantra of places like Consumer Reports is nice.. but it doesn't have to be the sole model. As long as people are TRUTHFUL.. that's more important than skew.