Yes, the way Disney has been operating for about the last decade, they've been trying to improve gross margins primarily through higher prices, quality reductions, and lower investments. However, it wasn't always like that.
Before messing up The Gap, former Parks & Resort Chairman Paul Pressler broke the Parks & Resorts financial miracle that Walt Disney created.
My definition of "financial miracle": High Quality + High Capex + Reasonable Prices = Excellent Gross Margin.
Walt Disney created a business model that succeeded for decades; a business model that no one else believed in until Walt Disney simply went out and did it.
I'll try to explain it all tonight. It probably will take me a couple of hours to write up.