DDLand
Well-Known Member
Maybe the bands themselves are "obsolete," but the bands were never all that MyMagic+ was all about. The bands are just portals to the MyMagic+ platform. Making payments, entering parks, opening hotel rooms, fulfilling reservations, and identification were what needed to be improved.During the Bloomberg interview, perhaps more interesting for WDW fans were CEO Bob Iger's comments regarding MagicBands:
Q: The magic bands technology, the seamless pay that you rolled out in Orlando that was successful but also a big investment. Will we see that in Shanghai? Or has Apple Pay, mobile payments, kind of made that obsolete?
Iger: What you'll see in Shanghai is a park that from a technological perspective is more advanced than anything we've ever built. That will show up in the attractions themselves but it will also show up in commerce or B to C or C to B transactions. So the consumer will be able to buy their tickets, use their mobile devices in far more advanced, compelling ways than any other place from a theme park perspective that we are today.
Unveiled in January 2013, Iger essentially is admitting that MagicBands already are obsolete.
Whether you're accessing MyMagic+ with a band, card, or smartphone you're using MyMagic+ technologies. Getting too caught up with the plastic band is missing the point. The innovation wasn't really in moving the payment card to the band. It was saying the entire experience needed to be intelligent, connected, and all in one. I think instead of proving Disney's lack of foresight, the fact that this is ready to be deployed in the mobile age proves its effectiveness. Building a platform that could be upgraded and accessed by smart devices before the smart devices were even available proves Disney was planning for the future.
I think nothing underscores the MyMagic+ platform's foresight better than ApplePay coming to WDW only months after launch. They could only do that because they had already placed the groundwork.
I think it's also worth pointing out that Shanghai will not launch with WDW or Disneyland Paris numbers of hotel rooms. Cards and Apps are cheaper than bands for people buying one day tickets.
MyMagic+ has had and still has problems. I just don't think that this makes or breaks anything. Shanghai, Anaheim, and Hong Kong are different. It should be interesting to see what they get out there.