englanddg
One Little Spark...
This was more of a sure bet.Disney screwed up on frozen merchandizing at the beginning. They aren't gonna make that mistake for Star Wars.
Middle Aged men with daughters will run up credit card bills on Frozen merch if they have daughters (or nieces etc.) below a certain age in the family, but the fad is waning (and you can only get her so much)...
Middle Aged men and women will spend money on Star Wars to get stuff for themselves... "$300 lego set, $50 "Furbacca" toy and a $150 remote control BB-8? NO PROBLEM! Oh, and here kid, you can have a $7 action figure and a micro machines set. Have fun with that."