This is all my point is. A decent, clean motel room on property at one of the largest tourist attraction in the world can be expected to have a rack rate around $100 just based on comps in similar situations. I'm not saying the price is "worth it" or that you can't get it cheaper with discounts, but that the price is not some out of the ordinary number. It's quite in line with industry standards.
If someone wants to argue that all hotel rooms are overpriced and should be cheaper, be my guest. But I don't see Disney charging anything out of the ordinary for the product and proximity to a major draw for tourists. At least for values and moderates.
I understand this line of thinking, and I don't think it's completely wrong - but I do think it doesn't take into account the whole picture as it relates to WDW.
Sure, a motel during busy tourist season at some beachfront town will run you $100-150/night.
Yeah, a hot dog and beer at a sporting event will cost $20.
No doubt, you totally can spend $200-300 on a prime seat at a concert for the top artists in the world.
However...
...when you stay at the beach motel, the beach is free and you can pack a lunch from some local grocery store.
...you aren't eating three square meals a day at a sporting event (and if you are smart, you aren't even eating one).
...you aren't going to concerts every day for a week straight.
Most of the places that people can say "well of course it's spendy, it's a tourist trap!" are referring to one or two aspects where various businesses leverage a proximity advantage.
At WDW, it's a trifecta of inflated lodging, food, and admission prices that last from the moment you set foot on property until the moment you leave. I honestly cannot think of any place else that gets away with this. The closest I can think of is Manhattan - but even there, you have choices - you can grab a couple of dirty dogs or slices and a drink for lunch for $5. There are many free/cheap things to do to fill your day, even if you splurge on Broadway tickets for that night. And it's not a single company trying to milk every cent out of your bank account, either.
Not even Disneyland compares - at Disneyland, you can literally just walk across the street and go to Denny's for a decent priced meal, and just a block or two away there are places like a very well-kept and contemporary Motel 6, that is as good as a Disney Value resort in quality but far less walking, for $50/night.
Now, that's all before you even talk about the declining offerings and measurably less value that these ever increasing prices are buying - from reduced park hours, reduced benefits (FP vs. FP+), increased reliance on nearly slave-wage workers (CP) who largely have dragged down the service given by your average CM's, and all the little cost-cutting things from maintenance of rides and public areas and yes, even to things like unique park-branded paper products (I still have the napkins from my first MK and EPCOT visits in a scrapbook because I thought that was so neat and cool).
And it is measurable. Take DDP, for instance. A few years ago
@ParentsOf4 did an extensive analysis of the DDP when it launched versus now. It's basically 1/4 of the value it once was. It costs twice as much and gives you half of what you used to get.
Eventually, this bubble is going to burst. It's already showing signs. People are having less kids, particularly those people with financial means, and Disney can't keep relying on them just forking out because it's a "right of passage" forever. Even five years ago, not a single week went by when I didn't know someone going to WDW, and now - even when they are going to FL, many skip it. When they say where they are going and I ask about Disney, they are like "yeah, we are skipping it - too expensive, and there is so much else to do in Orlando" because Disney has based their entire pricing model to make spending a few days there versus a full week nonsensical, and has engineered things as best they possibly could to discourage you from ever leaving the boundaries of the resort.
They are even losing "pixie dusters" - I know a "Disney Mom" type family who went to WDW at least twice yearly for a week each time, and know where they are as I type? Paris. And in a few days they are off to Spain. And it's not because they were bored with WDW. It is because they looked at how much they were spending at WDW to stay at a moderate for a week and were like, "Um, we could do a multi-city European tour for the same cost". Disney finally met their breaking point.
Star Wars land is going to be a huge litmus test. It will be very interesting to see how people treat it. On one hand, it seems obvious to say - this increased price/reduced value has only just begun. But here is the rub - there is definitely a cross-pollination of Disney/Star Wars fans. But by and large - when you read non-Disney boards that discuss Star Wars, you see that more often than not - Star Wars fans (rightly or wrongly) despise Disney for one reason or another - either as a company or the parks, and quite often both.
These people will be drawn to Star Wars land in epic, unprecedented numbers, no doubt in my mind - but the question is - are they going to do it as part of a week at WDW as the WDW business model is designed to extract from them? The new starship hotel is trying to hedge on this bet - that those folks will pay through the nose for a two-day experience. But unless they build a bunch of them, it's still not going to defer the amount of people who literally just care about SWL.
My guess is, the Studios are going to skyrocket in attendance - but it's not going to spill over to AK/Epcot, or get them to spend a week on property. It's probably even going to suck away some of the Teflon-coated MK attendance, replacing it as the "if you only spend one day at Disney..." park for many. When you boil it down, it's just going to be two rides in a single land, easily done in a single day. (That's why Universal was brilliant with connecting Potter and their two parks.) That's also why MK keeps increasing in attendance - the "Orlando" vacation with a few days at Disney that once was popular was replaced with a WDW-only vacation due to MYW, but because of Universal the tides have been shifting the other way for quite some time already.
Disney's goal in building SWL is to bring more people to spend a week at the resort itself - but I have a feeling it's going to benefit the greater Orlando area more than it's actually going to keep people spending at Disney for their entire trip, because spending a week on property is so outrageously expensive at this point and people are getting savvy enough to realize this. I honestly believe it's going to push people over that edge - the biggest increase (aside from merchandise) is going to be single day tickets more than anything else.
TL;DR? WDW can only maintain these practices for so long - outside of Disney fans, the general public perception of WDW has gone from "wow, it's not cheap but the quality of everything is worth it, I was amazed at the level of service and once you are there, all experiences are included" to "crazy overpriced crowded tourist trap nickel-and-diming you with upcharges" - and even Star Wars may not be able to sustain the resort business model that Disney is already pushed to it's upper limits. In terms of overall bringing people to Orlando, it's probably going to end up benefiting Universal and other non-Disney Orlando as much as Disney.