Exactly.
With WW in particular, feminists/SJW's weren't entirely enthralled with it. I saw a lot of talk from those circles about how the "male gaze" was an issue with the film (in spite of the fact it was directed by a female). And not to mention the boycotts due to the "BDS" Israel connection, as Gal Godot is Israeli and speaks out for associated causes as a former member of the their military (as most all citizens are).
As someone who has always been enthralled with female heroines, I am very glad that these films are being made. It is beyond time for it. But in large part, I have become convinced that this segment of folks and the sensibility they are going after is never going to satisfy those that live and breathe all this "dismantle the patriarchy" stuff. I mean, just google and look into the hate the successful "Supergirl" TV show gets because of various aspects of the show and some of her relationships that don't conform to their ideals.
These films, TV projects, etc. are successful when they are good and appeal to a wide audience. Not because they pander to what is really a small but vocal extremist crowd. Look at "Blackish" - it is a successful show because it's funny as hell - not because it's "socially diverse".
There are many failures coming out of this, too. Look at the sad state of Marvel comics after they tried to "diversify" for the sake of it, and not the story. They lost their existing audience, and the audience they were going for didn't buy the product, either. Or the bombing of high-profile projects like "The Get Down" on Netflix.
Most of this "hype" is created by the media because one thing that SJW mentality does pay off is in advertising clicks, because the "movement" is largely made up of people who just sit and rage on the internet all day and rabidly consume and share anything they feel further validates them, no matter how nonsensical it is.
