Wall Street does not care about the theatrical business, just look at WBD. For all of WBD’s perceived success in theaters their stock is still trading at a paltry $11 a share.
GI Joe should’ve been the next great Hollywood franchise, unfortunately the movie rights fell into the hands of hack producer Lorenzo di Bonaventura who proceeded to destroy the IP.
The new Oracle backed Paramount is spending an insane amount of money on new content. Another major tech backed player that Disney will have to compete with.