I predict some potentially heated debates here.
There's lots of opinions when it comes to Eisner. But generally speaking, you'll find that people will tend to take one of the following positions on the topic:
1. "Michael Eisner destroyed much of what made Disney so special and thank goodness he's finally gone."
2. "Michael Eisner saved the Disney company and built it into the entertainment powerhouse that it is today. He should be praised and held in the highest regard for time and all eternity because of this."
3. "Michael Eisner turned the Disney company around after a decades-long slump, and he reinvigorated it with true Disney magic. But in later years, he became out of touch and focused more on the bottom line than on quality, ironically causing much damage to the image of the company which he'd previously made so strong."
You will, no doubt, read all three of the above opinions expressed by the various people who will post to this thread, and many will likely be adamant in their position. Personally, I consider #3 to be the most accurate and fair description of Michael Eisner's impact on the Disney company.
There are quite a few books on the topic of Eisner's reign at Disney, as well as the events leading up to him being there in the first place. One of my personal favorites is a book called "Storming the Magic Kingdom", because it is very unbiased and is the result of some intense and thorough research. I believe it is out of print now, but you can probably still find it on eBay and in used bookstores.
To truly and fairly evaluate Michael Eisner's footprint at Disney, it helps to understand the company's history going back to long before Eisner arrived, and also the events just prior to his arrival.
In a nutshell (if that's even possible, given the rich and colorful history of this company), the critical history and events go something like this...
Walt Disney Productions (the name the company had had for most of its existence) was run by Walt and Roy Disney. Roy, technically, was the head of the company and held the titles of President and Chairman of the Board. Walt didn't generally like titles, but would often be referred to in stock reports and elsewhere by titles such as "Executive in Charge of all Production". Roy ran the business, and Walt was the creative mind. Without Roy, the company might likely have not lasted long because he was there to occasionally reign Walt in from some of his craziest ideas and concepts. Likewise, without Walt, the company certainly wouldn't have been anything special. There existed, at the company, a concept that you were either a "Walt" (i.e. into all the creative stuff, and a loyal follower of Walt) or you were a "Roy" (i.e. the business-minded people, the accountants, the lawyers, etc, and a loyal follower of Roy). Walt and Roy clashed a lot, but Walt had a strong, influential personality, where Roy was more mild mannered and laid back by comparison. Roy usually acquiesced to Walt, and therefore, the "Walts" were the people who were essentially "in power".
Roy had a son (Roy, Jr) whom Walt reputedly had referred to as the "idiot nephew" on at least one occasion. Roy, Jr worked at the Studio. Walt had a son-in-law named Ron Miller who also worked at the Studio. Largely because he was a "Walt", Ron climbed the corporate ladder with greater success and speed than did Roy, Jr.
When Walt passed away in 1966, Roy (Senior) ran the company until his death five years later. This was during a time when the company had turned most of its attention to the development and opening of Walt Disney World and theme park attractions. By comparison, the studio productions (including animated films) were becoming somewhat neglected. After Roy's death, the company was being run by Donn Tatum and Card Walker. Card Walker was a "Walt" man 110%, and soon became the top guy at the company. Nearly every decision Walker made was guided by one principle..."What would Walt do?" In the early to mid-70's, this was a good guiding principle, because the things Walt would have done would be considered pretty cutting edge. But as times changed, Card Walker's vision did not. Meanwhile, he was grooming Ron Miller to eventually take charge of the company.
By the late 70's and early to mid 80's, the value of Disney stock was going further and further down. Disney movies had become an industry joke, and the animated films had diminished somewhat in quality and personality. The theme parks were the "cash cow" of the company, but even those were become less and less cutting edge.
Because the company was being run by "Walts", Roy, Jr's influence in the company was not very strong. What the "Walts" overlooked, however, was that Roy, Jr was, at that time, the largest single stockholder in the company. Out of frustration, Roy, Jr resigned from the board of directors, and from the Disney company altogether. This moved, which seemed unheard of because he was a member of the Disney family, triggered further drops in the value of Disney's stock price.
This made the company an attractive target for corporate raiders, who planned to buy a controlling interest in the company, and then break it apart and sell the various parts to different buyers (e.g. the hotels in Florida were going to be sold to the Marriott company, and each individual theme park was going to be sold to a different buyer. The studio and the film library would be sold to a Hollywood studio). Roy, Jr then moved to organize a management shake up at the company, which would result in the departure of Card Walker and Ron Miller, and would have them replaced with management of Roy, Jr's choosing. Texas billionaires, the Bass Brothers, helped to finance this move, and they purchased enough stock to help fend off the corporate raiders.
It was decided that the best choice to run Disney was a young executive in charge of Paramount Studios, by the name of Michael Eisner. Because of his age and comparative lack of experience, a former Warner Bros executive named Frank Wells was also hired to co-run the company with Michael Eisner. The arrangement was that Eisner would hold the titles of CEO and Chairman of the Board, and would technically be the head of the company. But Wells (President and COO) would not report to Eisner, but rather would report directly to the Board of Directors. Eisner was the creative one with the radical ideas and the strong charismatic personality. Wells was the humble business genius who didn't mind taking a backseat and being out of the limelight. For the first time since the death of Walt Disney himself, the company once again had a "Walt/Roy" business relationship, a formula that proved wildly successful.
Under Eisner and Wells' watch, the animation unit was reinvigorated with such blockbuster hits as Little Mermaid, Beauty and Beast, Aladdin, and Lion King. The team also breathed new life into the theme parks by once again building cutting edge attractions and coming up with some unique marketing campaigns. More hotels and new attractions started springing up in Florida. And the studio started making more "edgy" fare under the Touchstone label. For the first time in about 2 decades, Disney was once again "cool". They rose from an industry joke into the biggest, most powerful entertainment giant in Hollywood.
But then....
In 1993, Frank Wells died in a helicopter accident. By this time, Eisner had risen into one of the most powerful people in entertainment. Suddenly, there was no longer the incredibly effective partnership that existed with Eisner/Wells. Meanwhile, Jeffrey Katzenberg, a long-time Eisner loyalist who had followed him to Disney from Paramount and was now head of the studio, expected that he was naturally in line to fill Frank Wells' job. Disliked by many on the Board, Katzenberg did not get the job, and subsequently left the company to co-found Dreamworks with Steven Spielberg and David Geffen. This further hurt the Disney company, because Katzenberg had been a huge reason behind much of Disney's success with live action and animated films. And now he was about to form a company in which his talents would be used to compete against Disney.
With Eisner now assuming the combined titles of CEO, President and Chairman, and with no Frank Wells to partner with and to help run the business, the made two of what many consider to be it's biggest blunders. One of those was the hiring of Michael Ovitz to fill Frank Wells' shoes and work with Eisner. This relationship lasted just about a year, was a disaster in every sense of the word, and ended with Ovitz leaving and getting paid about $138 million as a severance package. The other blunder was overpaying to buy the number one TV network (ABC), and then to subsequently drive it to number 3, where it remained for some time. These moves played a huge role in a significant downturn of Disney's stock for the first time since Eisner took over.
Perhaps out of desperation to improve the stock price and put Disney back on top, Eisner spent the next several years making moves which seemed to reflect a focus more on the bottom line than on enhancing the guest/consumer experience. Disney Stores began to oversaturate the market, causing them to become less and less special and unique. California Adventure was built, and it featured a mere handful of unique attractions, while the rest were off-the-shelf amusement park rides and copies of existing attractions from other Disney theme parks, not to mentioned significantly more shops and restaurants than attractions. Without Katzenberg to guide them, the quality of the animated and live action films declined.
On top of all these events, many observers began to remark that Eisner was becoming less and less in touch with what audiences wanted, and seemed to demonstrate a belief that oversaturating the market with all things Disney would increase success for the company. The effect, in reality, was an apparent drop in people's interest in Disney, as they grew tired of the overexposure.
All that said, it's my personal opinion that while Michael Eisner undeniably woke a sleeping giant and breathed new life into Disney, he is generally given full credit for events in which Frank Wells should have been given equal (and in some cases more) credit. The difference is that Michael Eisner was in the limelight. It's unfortunate that it took Frank Wells' death to bring attention to this. I'm also of the belief (as I'm sure many others are as well) that as time went on, Michael Eisner began to lose his magic touch with audiences. This is no wonder, as the company grew and Eisner took on more power and responsibilities within the organization. For these reasons, I believe that while Eisner did do some great things for the company, he also overstayed his welcome by nearly 10 years and actually did some damage to the company's most important and valuable asset...it's image, during that latter years of his tenure.
Does this lengthy post answer the question, "Why hate Eisner?". That's up to the readers to decide I suppose. Does it mean that I personally am among those who share in that hatred? Not at all. I do believe he did some great things that are deserving of recognition, but I don't believe that negates the bad.
PS: Sorry for the lengthy post. This is easily my longest post ever. :lol: