Disney (and others) at the Box Office - Current State of Affairs

TP2000

Well-Known Member
Surprised you’ve even seen commercials for Elio. Disney has put minimal effort behind marketing that movie.

It makes no sense, really. I get all the Disney commercials on YouTube for whatever new tentpole Burbank is releasing from; Pixar, Marvel, WDAS, Disney, etc. I don't subscribe to Disney+ or Hulu, only have a passing interest in ESPN during the US Open or Wimbledon, and I no longer have a Disneyland AP or any financial account linked to Disney, and I don't watch any Disney podcasts or lifestylers on YouTube.

That said, the YouTube algorithm is spooky but not entirely accurate yet. My hunch is that I get all the Disney commercials because I am subscribed and watch repeatedly the "Disney" content Jack Plotnick releases. He's been a favorite of mine for over a decade now! Hysterical stuff, like this....



How much of that new content is watchable… I subscribed to all the major streaming services… after I cut the cord and I watch Netflix the least… that just shows how much more billions Netflix is spending than anyone else

I cut the cord years ago too. But I only subscribe to Netflix, and get Amazon Prime as a love gift from Jeff Bezos and his benevolent empire. I recently watched two (2) episodes of From Meghan, With Love just to see how awful it was. And it turns out people weren't lying, it is truly an awful and cringey fabrication of a show. Thumbs Down for the Duchess!

My favorite thing to do is to wait for something I want to watch, like I'm currently waiting for Season 3 of the Gilded Age on HBOMax. Then I subscribe to that outlet for one month, watch and enjoy the new thing, and promptly unsubscribe with a few taps at the remote. That can't be what the streamer execs are hoping people will do, but I think it's fun.

Are we ready for the King of rock and roll to return this weekend, and dominate the box office?

Stitch of course.

My gosh yes! Burbank has lost hundreds of millions of dollars at the 2025 box office already (Captain America 4, Rachel Zegler's Snow White, The Amateur, Thunderbolts?), so they desperately need a huge tentpole hit. With it's bargain basement budget of just $100 Million, and Variety reporting Disney spent $100 Million on its global marketing, it should be able to become profitable for Burbank by early June.

Burbank needs this right now!

 

Nevermore525

Well-Known Member
My gosh yes! Burbank has lost hundreds of millions of dollars at the 2025 box office already (Captain America 4, Rachel Zegler's Snow White, The Amateur, Thunderbolts?), so they desperately need a huge tentpole hit. With its bargain basement budget of just $100 Million, and Variety reporting Disney spent $100 Million on its global marketing, it should be able to become profitable for Burbank by early June.

Burbank needs this right now!

Tbf Cap 4 and Thunderbolts won’t lose a whole ton of money if any when all is said and done. Between box office, PVOD, and licensing they’ll break even to turn a small profit.

Snow White was DOA with every controversy and budgetary issues surrounding it. That was a lost cause and Disney cut back on their marketing with that one too.

Stitch had $1B written on it in the box office before reviews even dropped just from the hype machine behind the character and how much in merch sales he brings.
 

Sirwalterraleigh

Premium Member
Tbf Cap 4 and Thunderbolts won’t lose a whole ton of money if any when all is said and done. Between box office, PVOD, and licensing they’ll break even to turn a small profit.

Snow White was DOA with every controversy and budgetary issues surrounding it. That was a lost cause and Disney cut back on their marketing with that one too.

Stitch had $1B written on it in the box office before reviews even dropped just from the hype machine behind the character and how much in merch sales he brings.
We gonna do this again? They failed to meet their objectives…whether or not they can line item account them down to “break even” misses the entire point of Disneys core business: money and returns

Stitch is what they want…what they wanted from mermaid and all the marvel flops…and what they got from Moana and Inside Out. The ability to make a lot of money for a lot of years to come.

I think people don’t really understand Disney all that well…behind the boardroom door.
They expect nothing but success.

It’s similar to discussions where I say they expect all there hotel rooms to be occupied 365 days a year at 100%.

“They can’t expect that”

No…they really can.
 

TP2000

Well-Known Member
Okay gang, here we go into Memorial Day Weekend! I put up my HOA approved patriotic overlay on the house this morning, and I've got a fridge full of red meat to grill for folks. In the midst of all the summer kickoff fun, fun, fun this weekend... let's not forget we are enjoying this long weekend because of all the brave men and women who died defending our great nation over the past 250 years. Thank you to all of them! 🇺🇸

And of course, Memorial Day Weekend is the kickoff to the summer box office! Lilo & Stitch in 4,410! theaters beat out Mission: Impossible 8 at the previews yesterday. Burbank has to be pleased about that!

Try To Remember This Weekend.jpg

 

Sirwalterraleigh

Premium Member
Okay gang, here we go into Memorial Day Weekend! I put up my HOA approved patriotic overlay on the house this morning, and I've got a fridge full of red meat to grill for folks. In the midst of all the summer kickoff fun, fun, fun this weekend... let's not forget we are enjoying this long weekend because of all the brave men and women who died defending our great nation over the past 250 years. Thank you to all of them! 🇺🇸

And of course, Memorial Day Weekend is the kickoff to the summer box office! Lilo & Stitch in 4,410! theaters beat out Mission: Impossible 8 at the previews yesterday. Burbank has to be pleased about that!

View attachment 860277
I dispute this…technically it’s only 249 official years 😎

(But it actually is 250)
 

Nevermore525

Well-Known Member
We gonna do this again? They failed to meet their objectives…whether or not they can line item account them down to “break even” misses the entire point of Disneys core business: money and returns

Stitch is what they want…what they wanted from mermaid and all the marvel flops…and what they got from Moana and Inside Out. The ability to make a lot of money for a lot of years to come.

I think people don’t really understand Disney all that well…behind the boardroom door.
They expect nothing but success.

It’s similar to discussions where I say they expect all there hotel rooms to be occupied 365 days a year at 100%.

“They can’t expect that”

No…they really can.
And on the reported balance sheet thus far for Calendar 2025 the Studios sector is ahead of where they were in Calendar 2024.

That said the box office in general domestically for 2025 is still behind that of 2024 with Disney likely still 2nd or at the top of a dwindling domestic box office by the end of May.
 

TP2000

Well-Known Member
Just for fun, here's the inflation adjusted comparison to the first 2002 Lilo & Stitch vs. the 2025 live action remake. The first one in '02 wasn't a box office hit, but it seems the live action remake will do much better. And again, that incredibly modest (for Burbank) production budget of only $100 Million in 2025 is really going to help a great deal for profitability!

It Takes Two To Hula.jpg
 

brideck

Well-Known Member
Burbank has lost hundreds of millions of dollars at the 2025 box office already (Captain America 4, Rachel Zegler's Snow White, The Amateur, Thunderbolts?), so they desperately need a huge tentpole hit.

I'm sure this will be disagreed with, but I don't remember this being posted previously. Deadline (using the same formulations they use to determine the end-of-year successes and failures each Spring) has Snow White as losing less than one would think, primarily because of its post-theatrical allotment. We'll see next Spring if they ultimately stick with that number when the year's biggest bombs are revisited.


If so, that would help make this make more sense:
And on the reported balance sheet thus far for Calendar 2025 the Studios sector is ahead of where they were in Calendar 2024.
 

Nevermore525

Well-Known Member
I'm sure this will be disagreed with, but I don't remember this being posted previously. Deadline (using the same formulations they use to determine the end-of-year successes and failures each Spring) has Snow White as losing less than one would think, primarily because of its post-theatrical allotment. We'll see next Spring if they ultimately stick with that number when the year's biggest bombs are revisited.


If so, that would help make this make more sense:
First months of the year reporting includes Moana 2, Mufasa, Cap 4, Snow White, and whatever else.

For the calendar Q4 24 (when Moana 2 and Mufasa released) and Q1 25 (when Cap 4, and Snow White releasedwere equivalent in terms of reported box office receipts ($642M for Q4 24 and $646M for Q1 25)

Over the first 3 Months Disney got $646M in the box office revenue from Jan-Mar 2025 vs $124M from Jan-Mar 2024.

And then if you go fiscal comparison first 6 months of fiscal 25 for Disney box office is $1.3B vs $374M for the first 6 months of fiscal 24

 

Animaniac93-98

Well-Known Member
Current Estimates for the weekend:

$175-$180 million 4 day for Stitch, with an A CinemaScore. PostTrak survey says 61% want a sequel (?!?). 79% under 35, 62% women. AMC Disney Springs is the highest grossing location (are we surprised?).

$77 million 4 day for Mission Impossible with an A- CinemaScore. 62% over 35, 29% over 55 for age demo, 63% men.

Neither movie is competing against each other or hurting the other's business. They're playing to different audiences.

Mission Impossible skewing older and having so many IMAX screens until HTTYD gets released should help it over the coming weeks, but the insane $300-$400 million budget sounds hard to overcome.

Deadline says its the best Memorial Day weekend ever for total box office grosses.
 

Disney Irish

Premium Member
Stitch appears to have pulled in $55M for it opening Friday, while M:I8 pulled in just under half that at $24.8M.

 

Animaniac93-98

Well-Known Member
Think it's safe to say Stitch will be the highest grossing movie of the Summer.

Movies like HTTYD and Superman have the potential for $100+ million opening weekends, but I don't see anything else doing close to $200 million in their first 4 days alone (holiday Monday or not).
 

Nevermore525

Well-Known Member
Think it's safe to say Stitch will be the highest grossing movie of the Summer.

Movies like HTTYD and Superman have the potential for $100+ million opening weekends, but I don't see anything else doing close to $200 million in their first 4 days alone (holiday Monday or not).
Jurassic Rebirth is a wild card and how it does in Asia.

But yeah it’s the summer of Stitch and everything else can get in line behind it.
 

Nevermore525

Well-Known Member
Stitch appears to have pulled in $55M for it opening Friday, while M:I8 pulled in just under half that at $24.8M.

Holiday weekend difference with folks potentially traveling, Stitch with $55M, IO2 with $63.5M over a summer weekend last year.

Stitch pulled $1.5M more than IO2 on Thursday previews
 

Disney Irish

Premium Member
Holiday weekend difference with folks potentially traveling, Stitch with $55M, IO2 with $63.5M over a summer weekend last year.

Stitch pulled $1.5M more than IO2 on Thursday previews
Potentially, its only an $8.5M difference, but could be also possible that IO (and Pixar in general) as being a more recent property has slightly more of a fan base.
 

Disney Irish

Premium Member
BTW, Thunderbolts is still bringing in higher daily totals than Cap4 at the same point. Its on track to bring in more than Cap4 domestically if not also internationally by the end of its run, leading to a larger WW total in the end. Which I know some will automatically mention that isn't what Disney wants since its not huge numbers, but that is beside the point. As it shows that the audience might be coming back, albeit slowly. So it'll be interesting to see if F4 does good numbers leading to more audience engagement down the line.
 
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