Me either! I'm tempted, because
Theme
Park
2000 seems kind of Late Clinton Era.
I was thinking of changing it to
TP3000, to stay hip.
Are you assuming low marketing costs (0-25% of production) for Snow White?
I have it as 140 million
Really? Disney themselves bragged pre-opening that they were spending $140 Million on marketing for
The Little Mermaid last year. Are they really already announcing their marketing spend for
Snow White, or is that number coming from non-Disney sources?
I will say, this past weekend my YouTube channels exploded with
Snow White commercials that were often 90 seconds long. I clicked off as soon as it let me, but I chuckled at how they tried to frame it as being a sacred Walt Disney treasure from 1937. Don't tell Miss Zegler that, she'll be mad!
EDIT: Okay, before I hit reply I went to the Google myself, which is a bad source of AI generated misinformation and I should have done at least 10 minutes of my own research at the library in the morning and then presented a bibliography and my findings. But anyway....
Variety is saying
Snow White had a production budget of
$240 Million! Sadly, that's not shocking given recent Disney bloat and the panicky rewrites and rework they had to give this film after the Seven Portland Hipsters fiasco, and whatever damage Miss Zegler did to the movie with her own charming commentary.
So a $140 Million marketing budget suddenly seems believable. The standard 50% of production for marketing would be $120 Million, so $140 Million isn't a stretch. Hopefully it's because they really salvaged this movie from its first incarnation circa late 2023, and the know they'll have a Billion dollar hit on their hands.
At 2.5x of production, it's going to need
$600 Million at the box office to break even. At a 60/40 domestic/foreign box office split which may be favorable to it if it's big domestically, it's going to need at least
$720 Million to break even.
Hi Ho, kids! And good luck!
