Is it a hit or not?
“The audience knows” cuts through the noise, it’s very straightforward. Look at the recent success of Inside Out 2 compared to Wish. IO 2 is packing theaters and topping viewership charts because people want to see it. No amount of PR spin or cultural factors can change the fundamental truth that people choose what they want to watch.
Inside Out 2 didn’t just magically succeed because of marketing or external forces, it succeeded because it’s resonating with audiences. On the flip side, Wish didn’t see the same level of success. Why? Because the audience wasn’t as interested, plain and simple.
And it’s not just about movies. Look at the viewership numbers for Suits. The show connected with its audience. When you see packed theaters for one film and empty seats for another, or massive streaming numbers for a show like Suits, it’s clear… butts in seats and viewership numbers tell the story.
I will entertain that timing can be an influence. Star Wars hit at the right time in 1977 to give a feel-good movie when audiences needed it most, but it also happened to be one of the greatest movies of all time. People watch what they want to watch. The audience knows what it wants, and the numbers for Inside Out 2 versus Wish, as well as the enduring popularity of Suits, prove it.
That’s my take