Wish was allowed a much longer theatrical window than those three films, with no streaming date announced beforehand (or surcharge for home viewing in Raya's case) and had an exponentially bigger marketing and especially merchandising campaign -- I don't think Disney merchandised any movie, not even Rise of Skywalker or the MCU, this hard since Frozen II. Covid was still considered an issue when Raya and Encanto were released, and Strange World might as well have not existed given how poorly Disney marketed it. Wish had Disney's full support behind it and was supposed to be everything Disney Adults had been clamoring for online the past few years (a "real" villain! fairy tale setting! etc.), and it just ate dirt. I honestly think it's their biggest embarrassment since The Black Cauldron, since WDAS has never really had a flop that wasn't seen as outside the company's "comfort zone" (like a Fantasia, Black Cauldron, or pulp adventure is) before.