MickeyLuv'r
Well-Known Member
I think you're a little late to the party.I see this as a potential seat at the table for Universal, not an out-of-the-gate equalizer by any means. Disney is a lifestyle brand for people in a way that Universal isn’t (outside of Potter World, that may be an exception.) I don’t think we’re going to see Pandora, Loungefly, Lululemon and Bath and Body Works collabs for Epic Universe the way we do for Disney. I don’t think people are going to start Universal ball cap collections next to their ear collections, or join a mom Facebook group dedicated to Universal (I mean maybe a few people will, but on the whole.)
Universal already has a number of lifestyle brands: Loungefly, Lego, Crocs, Kipling, Kohls, Vera Bradley, build-A-Bear, Hasbro, GAP, Roots, Target, Ulta...
I'm not sure where you've been, but the Wicked partnerships (alone) are rather extensive.