TrainsOfDisney
Well-Known Member
Oh! I didn’t know they were adults only. Good to know!
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WSJ: Even Disney Is Worried About The High Cost Of A Disney Vacation (gift link)
- Thread starter lentesta
- Start date
Laketravis
Well-Known Member
Ouch....................
“It does appear that the current selloff is due to concerns about future consumer spending,” Kasssens says, adding that consumer worries over prices are showing up in reduced consumer sentiment."
“It does appear that the current selloff is due to concerns about future consumer spending,” Kasssens says, adding that consumer worries over prices are showing up in reduced consumer sentiment."
Sure... single out just DIS stock as if nothing else is happening in the world or to the stock market in general.
Unbookmark Yahoo Finance.
LSLS
Well-Known Member
Eh, I don't think the article was earth shattering honestly. Basically that the economy dropping like it is will ripple down to Disney even moreso do to the nature of tourism. Basically the stocks market going down is going to hurt companies like Disney much more than some. The issue is the headline doesn't really match the rest of the article.
Laketravis
Well-Known Member
I'm fully aware of what is occuring in the markets. DIS is especially vulnerable and this is a WDW forum, thus the post.
Unbookmark Cramer.
TheMaxRebo
Well-Known Member
And I think it impact the group for which a Disney trip is a stretch financially the most
Well, then, you know a lot more than a person writing an article for Yahoo News.
Laketravis
Well-Known Member
LOL! Maybe, but I guess you didn't notice the article wasn't written for Yahoo News - it was written by Kevin Williams of Quartz.
Disney stock sinks under sagging consumer sentiment
Disney’s business faces unique challenges because of its sprawling nature
qz.com
Yahoo is often just an aggregator. Heck, they sometimes even redistribute fluff from CNN.
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flynnibus
Premium Member
Touching back on the topic of premium vs luxury etc. Just got back from a few days in Vegas for the AMOA show and was staying at Aria in their upgraded rooms. The room itself was pretty basic… besides the nice floor to ceiling strip view and upgraded shower… but checkout the notes on amenities in the room.
Read the list of things included… now think was even ‘club” level is at wdw. (Yes there was a lounge with free snacks and drinks).
Read the list of things included… now think was even ‘club” level is at wdw. (Yes there was a lounge with free snacks and drinks).
Laketravis
Well-Known Member
Aria used to have THE BEST buffet in Vegas. Sadly no more.
Vegas Disney Fan
Well-Known Member
This may explain a lot of Disneys current strategy, credit card debt is piling up, the poor and middle class are starting to spend less, and the rich are spending more… it may not make sense to target a smaller demographic but if they’re the only growing market they may have no choice.
DisneyHead123
Well-Known Member
Really interesting video. I still think that "who Disney is targeting" vs. "price increases" are separate factors that should be teased apart. Price increases can happen no matter who your target demographic is. If you charge a penny per product and then you charge 2 cents per product, it's not likely that you're targeting the top 1%, despite doubling prices.
I think Disney's marketing, proposed new offerings, and PR give us more of a hint about who they are targeting. To be fair, I am not in the top 1% and I have no idea what kind of advertising aesthetic appeals to people in the 1%, so I'd probably miss it even if I saw it. But overall, I would say Disney has put more focus on marketing to:
- Males, with the acquisition of Star Wars, part of Marvel, Fortnite and the insistence on bulldozing RoA for the Cars mini-land. (They have made some headway there but it seems to me that their strongest impacts on the pop culture scene still trend female. Star Wars and Marvel were properties that they bought, and people have complained a lot about Star Wars since that acquisition. Something like Descendents, on the other hand, went positively viral with the tween girl set last Halloween. It seems to me that Disney leans heavily on older properties or the acquisition of new ones for their male audience, and have a harder time with original content - but I'm willing to stand corrected on that one.)
- Teh Young People, although they did such an amazing job of this with Millennials that I think they almost became victims of their own success. Millennials are a bit older now and are themselves moms and dads with rebellious kids who want to feel cool by defining themselves in opposition to their parents. Disney's deep association with the current generation of 'rents, in my opinion, led to the smirkiness you see when (some) Gen Zers and Alphas bemoan "Disney adults".
- Politically, they have made forays in both directions over the years. Leaving it at that because it's a banned topic.
- Social media users in general. I'm not clear on what they did to make people excited about waiting 3 hours in line for a popcorn bucket or paying close to a hundred bucks for a tiny backpack, but whatever they did, it worked.
- Maintaining their current base. For families, there a still a zillion Disney toys on shelves, new kiddie prisons... er... "kid's clubs"... on cruise ships with fabulous lounges for moms and dads, new kids shows, etc. Disney fandom still gets Easter eggs and D23 announcements and such. Grandmas and grandpas still get Frozen jewelry boxes for their grandkids featured on QVC, and so on.
I've said before, there have been a very few things that seem directly marketed to the top, say 3%. The 6 figure private jet trip to all the Disney parks, the $1,000 jeweled ears, the inclusion of funnel suites taking up hefty amounts of real estate on the cruise ships. For those things, yeah, I don't know who else the market could possibly be. For everything else, seems like the same approach, just more expensive.
Jrb1979
Well-Known Member
IMO they did to themselves. Chasing ithe quarterly profit increases, they have pushed a good amount of those who actually enjoy their product. Now they are stuck going after a demographic that for the most either will try it out once or just not interested.