The easiest solution (to me) would be to require fewer points per night rather than lower your price-per-point, which in effect dilutes the value of points at the other resorts. If you can tell potential buyers, "Yes, it's $165/pt but you only need 100 points for a week in a studio", I'm sure people will bite. I agree that $165/pt if you need 150 pts for a week in a studio would be a non-starter here. There needs to be some accommodation made for the fact that the Lodges are the "values" of the deluxes (yet also my favorite deluxes, theming wise; the rooms themselves are noticeably smaller than other deluxes, however).
That said, they have some rooms over at similarly-priced AKL which have very low point-per-night requirements. There's no reason they can't follow that model here. Of course, the cabins can charge a large number of points-per-night as supply will be relatively low.