Disney is hardly a monopoly. They do have weight, there is no denying that. Wal-Marts power comes with it's suppliers. Here is a sample case. I know a person who works in a certain industry that sells things at Wal-Mart. Wall-Mart demanded that they create a new packaging size (ie, 350 count vs the existing 200 count packages) for use in the Wal-Mart stores. They dictated the size of the packaging as well, how many shelf facings it would get, where it would be in the Plan-O-Gram, and waht price point they wanted it at. In essence Wall-Mart ordered a custom product for itself. Why could they do this, where any other retailer would be told to go take a flying leap? Because Wal-Mart has such a huge share of the overall sales.
Because Wal-Mart can do this, they can optimized their operations. They size the product to maximize profit, minimize logistics costs, maximize product size while minimizing shrink. They also size the packaging to facilitate stocking and to present a unified shelf face.
It is a self perpetuation monster. Because they have the clout they can dictate the rules, which gives them greater clout.
Disney has a lot of clout, but they are not a store. Much of their final product is generated by Disney.
-dave
Walmart is far from a monopoly. However, they are a small business killer and a terrible corporate citizen.
The problem is that they do have a very very large pull on their suppliers due to their market share. If Walmart decided that they weren't going to carry Sony products anymore, Sony would take a huge hit in sales. This makes Sony become a little more lenient towards Walmarts demands.
Another issue is that Walmart pays their employees garbage and treats them like crap. I've heard some terrible stories about things that Walmart does to their employees. Not sure if they are just rumors or not, but it sounds plausible. One such thing is that Walmart puts their time clocks in the back of the store. What difference does that make? Well in order to punch out for the end of the shift you have to go to the back of the store. So your shift is over, you go the the back of the store, and punch out. On the way out of the store, your manager stops you. Asks you to do some work, clean up a bit. Well, you can completely blow off your manager and say fu, but I'm sure that most people who are making such a small salary aren't going to do that. Not many people are probably working at Walmart if they could find better work. So now these people are forced to do work off the clock.
Which leads to the next point.
You have the issue of customer service. Walmart's customer service is basically zero. I remember I had a part-time job at Sears when I was in High School and College. They used to tell us that surveys claimed the customers felt that the customer service was better at Walmart than Sears. How can that be? One of the things I remember was that people greeted you when you walked into the store. Meanwhile at Sears that didn't happen. This somehow makes for better customer service (which led to us being forced to harass every customer who walked by our department asking them if they needed assistance). However, once you're in the store, try to find an employee at a Walmart or better yet, ask for information from an employee and you'll find out what Walmart's all about. This is what mid level department stores are trying to emulate. Which is one of the many reasons why lots of people don't shop in stores anymore.
However, with all that, do people care? Most do not. People see low prices, so they buy. Walmart isn't about the name, it's about getting product A for 3.99 at Store X, but getting it for 3.50 at Walmart. Most people will go for the 49 cent savings over the service. I really don't think of Walmart as a powerful brand name. It's not the old Sears, Roebuck & Co. stores or Macy's or something along those lines.
That's also why I think the term "Walmarting" is inappropriate for WDW. Walmart doesn't technically cheap you out on the product. If I'm buying a Samsung LCD TV at Walmart, and Best Buy has the same model. Well, it's the same product and there is no difference. What Walmart does affects its employees, suppliers, and manufacturers much more than the consumer. In fact what Walmart technically does is it gives you the same product for less (or the same in many cases).
What Disney is doing is something different. It's more like taking unfair advantage of the brand name and hitting the customer with decreased quality at an increased price. That's the exact opposite of Walmart. If Disney were truly Walmarting, it would be the same product at a decreased price, which I think all of us would love. However, that would come at the expense of employees and their suppliers and such.
That said, I do have faith in Disney to turn things around. Maybe not to what they were (which I never experienced anyway), but besides these reactionary cuts to the economy, I've read a decent amount of good things that Disney had planned for the parks before this disaster happened.
Heck, everyone makes cuts. Where I work, we had a water cooler. That was the first thing they cut out. Everyone was ed for a few weeks, but what can we do right now? I work for a company that probably won't be hit very much by this (IBM, fyi, whose earnings were up in 3Q), but they are still making cuts.