I'm going to bring this thread back from the dead because I ate at Boma not four hours ago, and the carving station had strip loin. The server even told me as we were seated that the carving station "featured" strip loin tonight. Other servers nearby referred to it as "New York Strip Loin." The tag at the carving station referred to it as "strip loin." Many diners still called it "prime rib" and were shoveling it down with gusto.
How was it? Before the carver cut into it, it certainly looked good enough. Appeared to be a good crust on the outside, and visible fat. Once he cut into it, though, it went downhill. One was well done to the point of being gray (many people wanted the well done). The "rare" one was light pink, and really more of a medium-well. It tasted vaguely of fake smoke, or some rub with aromatic spices. It was definitely over-seasoned, with not really any stand-out beef flavor. It was certainly tender, but it was dry. Not that it looked dry; even though it was on the high side of medium it still looked like it had some juice. It just didn't taste like it. One slice was enough.
Since most of the people there tonight didn't seem to know the difference, or care, score one for the accountants.