That was asked last night about the new cruise ships order and if it is possible to cancel their order. I don't remember an answer given for this question. Does anyone else? Or was this question just ignored?
"Jessica Reif Ehrlich --
Bank of America Securities -- Analyst
Sure. The first question is, how are you thinking about longer-term changes in your business model as a result of this crisis? And however you think about that, whether it's sports, how much you will bid or how many contracts you need or conversely is this an opportunity versus competitors, capex, resizing the business etc.? And second question is, can you remind us what percent pre-crisis cruise ships were in terms of revenue and operating income? And since this seems like the last business that will come back,
can you cancel the orders for your pending ships that are being built?"
That specific question was not answered.
Here is the cruise portion -
"
Bob Chapek --
Chief Executive Officer
And in terms of the cruise ship business, we agree that that will probably be the last of our travel oriented businesses to come back online. Interestingly enough long term all of our data and our research shows that our guests will be just as interested in cruising with us long term. Obviously not in the next few months but much more resilient than any of the competitive businesses because of that love for Disney and assurance that they feel, that they trust our business to act in a responsible way to help to the extent possible protect them against some of the woes that have plagued the industry since COVID has hit
."
"Christine M. McCarthy --
Senior Executive Vice President and Chief Financial Officer
Sure. Jessica we don't break down our individual businesses within the segment. But -- so for the percent of revenue and operating income, given the size of our global parks business that includes the cruise business and now it includes consumer products. It's a relatively small percentage of operating income and revenue.
But that being said, and this just builds on some of the things Bob said, this is a business that is one of our highest-rated businesses in terms of guest satisfaction and it also has a very high intent to repeat the experience. So a lot of people who go on one tend to go back for multiple cruises. So -- and it's also a business when we look at it from an ROI perspective, ROIC perspective, it's a very nice returning business creating value long term for shareholders."