What's up with old footage in new videos?
I received my vacation planning videos for both WDW and Disneyland/DCA recently and was very disappointed to see so much "old" stock footage used in the "new" videos. Not only that, but why show footage from Disneyland's Space Mountain on the WDW video? It just doesn't make sense.
And the icing on the cake? The *aweful* host of the WDW video. I don't know who he is or where he came from, but he should have probably been left there.
As someone with experience in professional film/video production, I can say with certainty that Disney could have produced a better video at less cost by choosing a better production team. While what's "good" and not is a matter of opinion, the fact that old stock footage appears on a new video is just that, fact. For example, there are many talented young filmmakers with short lists of experience that - because of their lack of experience - will never get the chance to create a large video project for Disney. There is a good chance, however, that they could create videos that are more modern, and, shall we say, less annoying.
I have to say that the Disneyland/DCA video was much better than the WDW video. That's probably because, since many of the features were somewhat new, the video had to follow suit. Even the currently sindicated television commercial for Test Track is decent. There is, however, no excuse for the current condition of the WDW video - advertising the world's vacation destination.
Any good reasons for why this is? It can't be money - countless other production teams could do more for less (and for the mere opportunity of putting it on their resume.) Even the Travel Channel can come in for a couple days and leave with footage that features attractions in a much better/modern/creative light than the WDW video; as they have done in such cases as behind the magic of Animal Kingdom.
Boggles my mind.
Tk
