thedisneyfan
Member
The great benefit of having more rooms booked more often is the greater potential for a new resort to be added to WDW!
I do agree to a certain point that Disney needs to be conscientious about its return customers and biggest fans. That does not mean that they should have everything, but ignoring them or feeling carefree in regards to your repeat customers would be a big mistake. Look at how the end of the Magic Kingdom Club/Disney Club affected the demise of the Disney Store. At the end of the program people said how much better VISA would be and who cares about the 400,000+ members....well obviously they do have an impact.
R.I.P. The Disney Store
A couple things about the AP economics:
Each AP purchased is up front money that Disney can sock away, even if only for a short term, because most people don't initially visit for more days than an equal value of a regulat ticket. Meaning, most people don't spend 20 days on their first day visit to create an equality in the cost of an AP versus a regular ticket.
Return visits do mean more money on food, souveniers and hotel stays. Yes there are AP holders who don't do so much spending on these items, but as fans we know that the overwhelming majority of us do the above spending each time we visit.
The return visits help keep Disney attendance at #1.
Disney sells the AP advertising benefits of being a holder. Therefore, some expectations of receiving some benefits, that were advertised and marketed in the selling of the AP, are not unreasonable.
Do all the above mean that an AP holder can get everything they want at all times, no. Should they have reasonable expectations that they get some of the benefits advertised for at some times, yes.
I do agree to a certain point that Disney needs to be conscientious about its return customers and biggest fans. That does not mean that they should have everything, but ignoring them or feeling carefree in regards to your repeat customers would be a big mistake. Look at how the end of the Magic Kingdom Club/Disney Club affected the demise of the Disney Store. At the end of the program people said how much better VISA would be and who cares about the 400,000+ members....well obviously they do have an impact.
R.I.P. The Disney Store
A couple things about the AP economics:
Each AP purchased is up front money that Disney can sock away, even if only for a short term, because most people don't initially visit for more days than an equal value of a regulat ticket. Meaning, most people don't spend 20 days on their first day visit to create an equality in the cost of an AP versus a regular ticket.
Return visits do mean more money on food, souveniers and hotel stays. Yes there are AP holders who don't do so much spending on these items, but as fans we know that the overwhelming majority of us do the above spending each time we visit.
The return visits help keep Disney attendance at #1.
Disney sells the AP advertising benefits of being a holder. Therefore, some expectations of receiving some benefits, that were advertised and marketed in the selling of the AP, are not unreasonable.
Do all the above mean that an AP holder can get everything they want at all times, no. Should they have reasonable expectations that they get some of the benefits advertised for at some times, yes.
